The State of Local Marketing 2021-2022 Webcast

Join us for a webcast revealing early findings from our biggest State of Local Marketing Survey yet. Responses from over 2,400 local partners and 13 brands across a variety of industries have shaped data-driven recommendations about how to activate your channel partners to ensure that your brand is well-represented at the local level, and how to support the customer journey from the first touchpoint to the final sale.

The responses we received validated our formula for revenue growth and revealed new insights, including:

• Marketing Mature partners realized 2x more revenue growth than their less mature peers.
• Channel partners who invest 1% or more of their revenue in marketing achieve 14% higher revenue growth. Even greater revenue growth can be achieved when partner investment is coupled with marketing knowledge.
• In previous years, over 85% of partners occupied the lowest levels of marketing maturity. This year we saw that drop to 54% due to a new dimension we added to the Marketing Maturity Matrix. This dimension, called Marketing Savvy, measures actions taken by the individual partner, regardless of the local marketing program offerings and partner participation.