The State of Local Marketing 2020-2021 Webcast
The State of Local Marketing Report is the most comprehensive study on local marketing, with over 8,000 channel partners participating in the last six years. The 2020-2021 State of Local Marketing Report leverages millions of data points on local and channel marketing to reveal timely insights and best practices for driving growth through local channel partners.
During this session we will share:
- Updates to the Local Marketing Maturity Matrix™, a comprehensive framework that reveals which factors have the greatest impact on channel marketing performance and revenue growth, and where channel partners rank in their level of marketing competency
- Insights into co-op fund utilization, effectiveness, and improvements you can make to increase participation in your program
- Shifts in local marketing investments and activity due to the COVID-19 pandemic
- What channel partners feel corporate marketers can do to better support them in their marketing efforts
About the Presenters
Sarah Cucchiara
SVP of Channel Marketing Strategy at BrandMucsle
Throughout her career, Sarah has worked with large national companies and local small businesses to develop cross-channel marketing and advertising programs that drive results. As SVP of Channel Marketing at BrandMuscle, Sarah is responsible for leveraging BrandMuscle's products and services in the development and execution of hyperlocal marketing and advertising programs for clients that align with the corporate strategy while driving local results.
James Morse
VP of Product Management at BrandMuscle
James bridges the gap between business requirements and technical capabilities for both BrandMuscle clients and prospects in his role as VP of Product Management. He has more than 10 years of experience in distributed marketing, project management, new client implementations, and co-op marketing for Fortune 500 brands. With a deep understanding of BrandMuscle’s software and services, James frequently and successfully leads large client onboardings, working directly with client stakeholders to truly understand their business objectives from start to finish.