The World Outside is Frightful—Drive Holiday Sales with Social Media Instead
The World Outside is Frightful—Drive Holiday Sales with Social Media Instead
November 10, 2020
By: Maddy Darby, Social Media Consultant

The challenges of driving holiday sales in 2020 doesn’t signify the end of retail, as many sensationalized headlines would have you believe. It is, however, a siren call to local retailers who have yet to take social media marketing seriously. In the absence of typical frantic holiday shopping foot traffic, social media is a necessary part of holiday marking to effectively reach consumers who opt to stay inside. The world outside may be frightful, but the warm blue light of a cell phone is always delightful and open for business.

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About the author

Maddy Darby is a Social Media Consultant at BrandMuscle. She’s skilled at creating hyperlocal social media content for channel partners, helping brands scale their social media presence, and building revenue-driving social media strategies.