Tire Manufacturer Online Search Success Story
Tire Manufacturer Captures Buyer Attention Online That Leads to Preference In-Store
Challenge
In order to get a leg up on its competition, the client needed a stronger online presence. With 80% of consumers searching for tires online before making a purchase, this tire manufacturer was hungry for a solution that drove customers to not only their local dealer, but to the specific company product for that consumer’s vehicle.
Solution
BrandMuscle developed and executed a strategy using contextual online search behaviors and geofencing to deliver relevant messages to the right customer. The manufacturer's campaign had a direct, measurable impact on sales at the local level.
Results
145%
increase in tracked conversions
200%
improvement over benchmarks
