Tire Manufacturer Online Search Success Story - BrandMuscle

Tire Manufacturer Online Search Success Story

Tire Manufacturer Captures Buyer Attention Online That Leads to Preference In-Store

Challenge

In order to get a leg up on its competition, the client needed a stronger online presence. With 80% of consumers searching for tires online before making a purchase, this tire manufacturer was hungry for a solution that drove customers to not only their local dealer, but to the specific company product for that consumer’s vehicle. 

Solution

BrandMuscle developed and executed a strategy using contextual online search behaviors and geofencing to deliver relevant messages to the right customer. The manufacturer's campaign had a direct, measurable impact on sales at the local level.

Results

145%
increase in tracked conversions
200%
improvement over benchmarks
 

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