An increasing number of companies are boycotting Facebook by withdrawing their advertising from the social media platform for the month of July and possibly beyond. The advertising boycott emerged in protest of Facebook’s meek response to users who promote hate and disinformation. As major brands such as Unilever, Starbucks, and Adidas take public stances against Facebook’s current policies, you’re likely wondering whether your business should pull its Facebook advertising, too.
Facebook ads often serve as a primary lead generation source for local partners and are a driving force for getting customers through their doors. It’s also one of the easiest and most cost-effective marketing tools for overextended small-business owners.