Coronavirus and COVID-19 have shuttered or altered business operations across the world, jeopardizing the livelihood of workers, and leaving customers wondering: Who is open? Is it safe to visit? How can I support my favorite businesses, if I can't visit their locations right now?
Jason Tabeling shared what businesses can do right now in Street Fight:
"Around the world, brands are bracing for the impact coronavirus will have on their business and workforce. As it continues to spread, your business is probably focused on limiting contagion in the workplace, creating contingency plans, evaluating sick leave policies, and forecasting the economic impact on your industry. In the midst of this uncertainty, your business’s online visibility probably isn’t top of mind—rightfully so.
Nevertheless, communication is key to your brand management strategy in times like these. It’s important to make your customers aware of any changes in your business operations. Below are three tactics you can use to bolster your brand management as the coronavirus sends shockwaves through the global economy."
Read the complete article
to learn how to leverage Location Data Management
, clear communication
and increased use of digital tactics
to maintain the trust your business worked hard to build, and keep your customers informed (and safe) during this time of crisis.