THE CHALLENGE
A financial services company saw an opportunity to improve financial guidance for clients
The 2020 COVID-19 pandemic created — amongst many other things — a destabilized global market.
A Fortune 1000 financial services company saw this as an opportunity to double down on guiding their clients through this time financially and innovated ways to protect their clients’ wealth in these new, disorienting market conditions.
Searching for the best channel to connect with their clients, the financial services giant turned to BrandMuscle for marketing guidance.
THE SOLUTION
The client used BrandMuscle’s platform to create and send personalized emails to customers
With the guidance of the BrandMuscle team, this company ramped up their existing market volatility campaign.
This campaign ran for two months in the spring of 2020 and 130 templates were created to aid the team in streamlining their communications: emails, flyers, and other marketing materials.
The emails were sent to over 24,000 recipients and garnered a 22% email open rate, significantly higher than the industry standard.
This client used an efficient, cost-effective ($135k savings) means to communicate with customers at scale, allowing them to share tips that helped customers stay on track financially despite the unprecedented market volatility.
