Manual processes cost Pandora time, effort, and hundreds of thousands of dollars
Founded in 1982 in Copenhagen, Denmark, Pandora has grown into one of the world’s largest, most well-known jewelers.
Pandora sells their jewelry in 100+ countries on 6 continents through ~7,800 points of sale, including more than 2,400 concept stores.
Pandora has a truly global footprint.
But, according to the marketing team, Pandora could have been operating more efficiently. They needed to better empower their retailers with branded assets and access to co-op funds.
The process was largely manual and required retailers to submit custom requests for marketing materials.
The net result: an unnecessarily lengthy review and approval process — placing a time and effort burden on corporate marketing and retail resources and ultimately costing the company hundreds of thousands of dollars in agency fees for producing one-off requests.
BrandMuscle’s integrated local marketing solution helped reduce marketing costs by 90%
Pandora launched BrandMuscle’s integrated local marketing solution across its U.S., Canadian, and emerging market retail partners.
It was an instant hit at Pandora, with an 89% adoption within the first 30 days.
Immediately, the process for how retailers accessed local marketing materials was streamlined. Over 3,500 branded marketing materials were launched into market within the first 30 days.
Plus: Improved efficiency also provided instant visibility into co-op accruals.
Thanks to BrandMuscle’s help, Pandora reduced their customer creative production costs by 90%.
In addition to cutting costs, Pandora’s corporate marketing now has on-demand access to all retailers reporting and insights into both campaign and tactical spending and performance.
As Pandora’s CMO of North America shared, “Partnering with BrandMuscle has been a win-win for the marketing team and our retailers. We’ve automated manual processes and gained incredible insight into program performance while empowering our retailers.”