Track performance of your consolidated funds and data. Insights are included within each BrandMuscle solution, creating an integrated data platform designed to measure success and drive strategy.
Higher investment return and effectiveness
Improve your marketing performance with cost-effective allocation of co-op funds and tactics to the right agents.
Closed-loop reporting on multi-tier, multi-channel local marketing programs and ties sales to revenue. This link helps directly evaluate performance of your co-op marketing funds and program. Benchmark your digital local marketing campaign performance along with industry standards and adjust your campaign allocation based timely data to drive revenue and growth.
Single source of truth
Track performance of every tactic, campaign, and marketing program across channel partners, groups, tiers, and regions in a single performance view for both brands and channel partners.
Measure effectiveness of omnichannel local marketing, across any traditional and digital tactics. Increase participation in your channel marketing programs to maximize co-op fund utilization and partner engagement.Powerful interactive tools
With a granular view of local marketing spend and campaign information, view aggregated or granular data and build a customized view of your business. These reports put you in control and improves your ability to take action on data-driven insights.
Our insights provide pre-built reports and dashboards, with flexible user access at the agent, region or territory level. Subscribe and get notified when new reports are available with a daily data refresh cycle to help you make data driven decisions.
Who can Benefit?
Channel Marketing VP/CMO
Measure impact on revenue and ROI of local marketing programs, and provide effective plan for use of marketing funds.
Local Marketing
Manager
Provide visibility into local markets, and difficult to identify key markets, regions, agents or partners to increase sales.
Customer Successes
National insurance provider saw a 14X jump in quote traffic through a mix of strategic local media buys and digital solutions using our Brand Management platform.
Using benchmarked industry data, a top telecom company improved page views by 52% and saw a 63% increase in site conversion rates for their local affiliate sites.
Leading telecom company saw an 18% reduction in cost per acquisition on local marketing programs, using integrating insights and analytics.
Analytics and Insights Key Capabilities
Deliver Intelligence Anytime
Daily refresh of data and analysis whenever you need it
Data Visualization
Interactive charts and graphs improves usability
Single View of Performance
Consolidated platform for both brands and local partners provides a single source of truth
User Level Access
View reports at agent, district or territory level keeps everyone informed and on the same page
Closed-Loop Reporting
Tie your sales data to tactics, campaigns to measure ROI
Data Management
Integrate multiple 3rd party data sources that you already use for a single view of your insights
Standard Base Reports
Pre-built standard reports and dashboard maintain simplicity and accuracy
Open Data Exchange
Option to get full data load using FTP, API is a planned future capability
Customize Reporting
Create custom view of your business from granular datasets
Metrics and KPI
Measure participation, performance of co-op spend and campaigns to inform strategy with data
