Analytics and Insights

Track the performance of your consolidated funds and data. Insights are included within each BrandMuscle solution, creating an integrated data platform designed to measure success and drive strategy.

Higher investment return and effectiveness

Improve your marketing performance with the cost effective allocation of co-op funds and tactics to the right channel partners.
Closed-loop reporting on multi-tier, multi-channel local marketing programs allows you to tie sales to revenue. This link helps directly evaluate the performance of your co-op marketing funds and program.
Benchmark your digital local marketing campaign performance along with industry standards and adjust your campaign allocation based on timely data to drive revenue and growth.

Single source of truth

Let brands and channel partners track the performance of every tactic, campaign, and marketing program across groups, tiers, and regions in a single performance view.
Measure the effectiveness of omnichannel local marketing across any traditional and digital tactics.
Increase participation in your channel marketing programs to maximize co-op fund utilization and partner engagement.

Powerful interactive tools

With a granular view of local marketing spend and campaign information, view aggregated or granular data and build a customized view of your business. These reports put you in control and improve your ability to take action on data-driven insights.
Our insights provide pre-built reports and dashboards, with flexible user access at the agent, region, and territory level.
Subscribe to get notified about new reports with a daily data refresh cycle that helps you make data-driven decisions.

Who Can Benefit?

Channel Marketing VP/CMO

Measure local marketing programs’ impact on revenue and ROI and provide effective plan for use of marketing funds.

Local Marketing
Manager

Provide visibility into local markets, and difficult to identify key markets, regions, agents, and partners to increase sales.

Customer Success

Our Brand Management platform gave a national insurance provider a 14-fold jump in quote traffic through a mix of strategic local media buys and digital solutions.

Using benchmarked industry data, a top telecom company improved page views by 52% and saw a 63% increase in site conversion rates for their local affiliate sites.

Leading telecom company saw an 18% reduction in cost per acquisition on local marketing programs, using integrating insights and analytics.

Analytics and Insights Key Capabilities

Deliver Intelligence Anytime

Daily refresh of data and analysis whenever you need it

Data Visualization

Interactive charts and graphs improve usability

Closed-Loop Reporting

Tie your sales data to tactics, campaigns to measure ROI

Customize Reporting

Create custom view of your business from granular datasets

Data Management

Integrate your existing third party data sources for a single view of your insights

Standard Base Reports

Pre-built standard reports and dashboard maintain simplicity and accuracy

Single View of Performance

Consolidated platform for both brands and local partners provides a single source of truth

Open Data Exchange

Option to get full data load using FTP, API is a planned future capability

User Level Access

Viewing reports at agent, district, and territory level keeps everyone informed and on the same page

Metrics and KPIs

Measure participation, performance of co-op spend, and campaigns to inform strategy with data

Channel Partner Scorecard

Evaluate performance, provide recommendations, and incentivize behaviors that align with corporate strategy

Related Resources

Evaluating TCMA Providers

See how the most significant TCMA vendors were evaluated on criteria that marketers value most.

eBook: Location Matters

Precision marketing enhances the effectiveness of your local marketing programs.

eBook: Maximize Co-op Dollars

A guide to winning behavior for corporate marketers.

Ready to talk? Contact us to learn more or see a demo.

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