Track the performance of your consolidated funds and data. Insights are included within each BrandMuscle solution, creating an integrated data platform designed to measure success and drive strategy.
Higher investment return and effectiveness
Improve your marketing performance with the cost effective allocation of co-op funds and tactics to the right channel partners.
Closed-loop reporting on multi-tier, multi-channel local marketing programs allows you to tie sales to revenue. This link helps directly evaluate the performance of your co-op marketing funds and program. Benchmark your digital local marketing campaign performance along with industry standards and adjust your campaign allocation based on timely data to drive revenue and growth.
Single source of truth
Let brands and channel partners track the performance of every tactic, campaign, and marketing program across groups, tiers, and regions in a single performance view.
Measure the effectiveness of omnichannel local marketing across any traditional and digital tactics. Increase participation in your channel marketing programs to maximize co-op fund utilization and partner engagement.Powerful interactive tools
With a granular view of local marketing spend and campaign information, view aggregated or granular data and build a customized view of your business. These reports put you in control and improve your ability to take action on data-driven insights.
Our insights provide pre-built reports and dashboards, with flexible user access at the agent, region, and territory level. Subscribe to get notified about new reports with a daily data refresh cycle that helps you make data-driven decisions.
Who Can Benefit?
Channel Marketing VP/CMO
Measure local marketing programs’ impact on revenue and ROI and provide effective plan for use of marketing funds.
Local Marketing
Manager
Provide visibility into local markets, and difficult to identify key markets, regions, agents, and partners to increase sales.
Customer Success
Our Brand Management platform gave a national insurance provider a 14-fold jump in quote traffic through a mix of strategic local media buys and digital solutions.
Using benchmarked industry data, a top telecom company improved page views by 52% and saw a 63% increase in site conversion rates for their local affiliate sites.
Leading telecom company saw an 18% reduction in cost per acquisition on local marketing programs, using integrating insights and analytics.
Analytics and Insights Key Capabilities
Deliver Intelligence Anytime
Daily refresh of data and analysis whenever you need it
Data Visualization
Interactive charts and graphs improve usability
Single View of Performance
Consolidated platform for both brands and local partners provides a single source of truth
User Level Access
Viewing reports at agent, district, and territory level keeps everyone informed and on the same page
Closed-Loop Reporting
Tie your sales data to tactics, campaigns to measure ROI
Data Management
Integrate your existing third party data sources for a single view of your insights
Standard Base Reports
Pre-built standard reports and dashboard maintain simplicity and accuracy
Open Data Exchange
Option to get full data load using FTP, API is a planned future capability
Customize Reporting
Create custom view of your business from granular datasets
Metrics and KPI
Measure participation, performance of co-op spend, and campaigns to inform strategy with data
Channel Partner Scorecard
Evaluate channel partner marketing performance, receive recommendations for improving local execution, and incentivize behavior to align local marketing execution with the corporate strategy
