The 2024 State of Local Marketing
Get local marketing insights and activate your local markets like never before with The State of Local Marketing.
What Is the State of Local Marketing?
The State of Local Marketing is a data-driven report series that assesses local affiliates’ marketing behaviors and analyzes how they impact business outcomes. This first-party research is filled with actionable insights marketers can instantly apply to their strategies and helps brands drive optimal results through their channel partners.
The 2024 State of Local Marketing contains 211,347 data points derived from 1,147 local affiliates. This yearly publication has become the industry standard for local marketing insights.
Subscribe to The State of Local Marketing newsletter on LinkedIn to get all the latest insights.
The Data You Need to Make Strategic Decisions
The State of Local Marketing is a treasure trove of actionable insights that can help you move the needle at your organization.
By reading The State of Local Marketing, you’ll learn:
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The features your program needs to drive results
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The secret to getting your partners to invest in marketing
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Why affiliate satisfaction matters more than marketing savvy
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Which channels the highest-performing affiliates use to win
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How your affiliates’ needs are evolving (and how to keep up)
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How your partners really feel about your marketing program
Basically, it’s a lot of cutting-edge data that we’ve analyzed so you don’t have to.
Every data point is accompanied by expert takeaways that will help you activate your channel partners and drive more results for your brand.
Dive Into All the Local Marketing Insights
Get all the latest local marketing data from this year’s report:
And be sure to check out this industry-specific report:
What Is Local Marketing?
Local marketing is the process of distributing a brand’s message to local consumers through its channel partners — aka, affiliates with physical locations within the community. Affiliates’ close proximity to customers makes it easier for these partners to effectively target and connect with local audiences.
Unlike national marketing initiatives, local marketing campaigns are geared toward customers in specific cities, zip codes, and designated market areas (DMAs). You can get even more granular with hyper-local marketing, which targets individual consumers at the device or household level. This level of specificity requires affiliates to personalize their marketing messages to achieve the greatest success.
Learn more about how to master your local marketing.
The Top Local Marketing Stats of 2024
Not ready to dig into the reports yet? Here’s a sneak peek into this year’s insights:
Put The Insights Into Action
Schedule a demo and see the BrandMuscle Integrated Local Marketing Platform in action.
