Rachel McGann

Director, Digital Strategy
Rachel has 14 years of digital marketing experience in content writing, social media management, and developing localized organic social programs for corporations and retailers. Her expertise encompasses many industries, including retail, telecom, financial services, healthcare, insurance, and automotive.
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Insights by Rachel McGann

Hyper-local social media marketing: one key to success for local businesses
Hyper-Local Social Media Marketing: One Key to Success for Local Businesses
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The pros and cons of using AI for organic social media
The Pros and Cons of Using AI for Organic Social Media
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how to help your local affiliates with social media marketing
How To Help Your Local Affiliates With Social Media Marketing 
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Marketing on twitter during platform uncertainty with BrandMuscle and Streetfight logos
Marketing on Twitter During Platform Uncertainty
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organic vs paid social media
Organic and Paid Social Media Are Not the Same Thing
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3x5 squares of smiling people of all ages with pink color gradient
Generational Marketing and the Path to Purchase
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Business owner wearing apron with phone between his cheek and shoulder holding a tablet
Marketing in the New Normal
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How to Use Social Media for Crisis Communication
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