AI-Powered Marketing Tool Provides Tailored Campaign Support for Affiliates

Gina Ghamo | March 12, 2024

Assisted Campaign Planner Helps Local Affiliates Create Marketing Campaigns in Minutes

CHICAGO, March 13th, 2024 – Today, BrandMuscle introduces a new feature to their brand management solution. Assisted campaign planner is an AI-powered marketing tool that provides tailored campaign support to affiliates to help them drive better results.

This feature, which is available to BrandBuilder® users, takes the complexity out of campaign planning by providing channel partners with customized marketing recommendations, tactic execution support, and data-driven performance insights. Now, affiliates can take the guesswork out of marketing and push campaigns live with confidence.

After affiliates answer a few simple questions, assisted campaign planner takes into consideration their industry, business goals, and budgets to determine the best marketing strategies. Then, it recommends the marketing tactics, channels, and messaging that best support their objectives. Once campaigns are launched, the intelligent marketing assistant will continuously monitor and analyze performance, identify opportunities for optimization, and suggest adjustments to improve their marketing outcomes.

“It’s all about giving your local affiliates the guidance they need to succeed. With assisted campaign planner, they can plan and execute campaigns more easily and efficiently than ever,” said James Morse, Senior Vice President of Product Management at BrandMuscle. “It’s a win-win for brands and their channel partners.”

Assisted campaign planner is available to BrandBuilder® clients today. Book a demo to see how it works.

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About BrandMuscle

BrandMuscle makes channel marketing easy by empowering beverage alcohol brands and Fortune 1000 companies to activate and amplify local markets. Our flexible ecosystem of solutions helps brands drive revenue and protects businesses against legal, fiduciary, and other compliance risks. The BrandMuscle platform pairs cutting-edge technology with proven marketing services to support highly regulated verticals.

More than 1.5M local businesses and over 50,000 sales reps and affiliates use BrandMuscle to seamlessly scale corporate branding, messaging, and demand generation to engage customers and increase ROI. Our robust ecosystem addresses every aspect of local channel marketing to unleash hyper-local activation for affiliates.

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