Duck Donuts and its franchise partners can access the BrandMuscle Marketing Platform via the Internet to easily customize professional-quality print ads, brochures, online display ads, door hangers, inserts and more to grow their businesses, all with a few clicks of the mouse. Materials created on the site are stored in a personal work center, allowing for quick retrieval and editing. After a piece is customized, it can be downloaded to desktop as a high-resolution (PDF) file, sent via a direct link to BrandMuscle’s print center or sent directly to a publication. The site also provides direct links allowing franchisees to order TV and radio spots and Duck Donuts approved artwork and logos. The platform’s capabilities reduce the need for one-off, custom requests, saving Duck Donuts time and money.
“BrandMuscle provides simple solutions that will improve the franchisee turn-around time on their marketing requests,” says Hamm. “This both greatly reduces time our team will spend creating custom marketing content for franchisees and improves speed-to-market.”
Hamm also says with the BrandMuscle Marketing Platform, the Duck Donuts’ corporate marketing team now has more time to focus on strategy and growth opportunities and franchisees have fresh approaches to drive traffic to their stores. With BrandMuscle, Duck Donuts franchisees have the tools they need to quickly and seamlessly execute their local marketing strategies.
“Our needs are growing quickly, and we realized that we required a best-in-class approach to support our franchisees,” says Hamm. “BrandMuscle’s marketing platform is built for the scale of national brands, so we don’t have to worry about outgrowing their services. BrandMuscle is simply the partner who can do it all.”
To learn more about Duck Donuts, visit www.duckdonuts.com.
About Duck Donuts
Duck Donuts was founded in 2006 by Russ DiGilio in Duck, North Carolina. His intention? To solve a family vacation problem: “Our family wanted a place to buy warm, delicious, made-to-order donuts, and when we couldn’t find one, we decided to start our own.” By 2011, Duck Donuts had expanded to four Outer Banks locations and the donut business was so successful that DiGilio was continuously approached about franchise opportunities by fans who begged for a Duck Donuts in their community. The first franchise opened in Williamsburg, Virginia, in 2013, and there are now 70 open franchise locations and more than 140 additional contracts in 24 states and two countries.
BrandMuscle is the leader in brand-to-one marketing. A pioneer in distributed/local marketing, BrandMuscle serves more than 300 of the world’s top brands with a team of nearly 800 can-do professionals in six offices globally and embedded within 75 client locations. The BrandMuscle Marketing Platform enables brands and their local marketing partners to simply deliver the greatest marketing impact to each individual customer. BrandMuscle simplifies the process of digital and physical marketing executions, enabling brands to acquire and retain the best customers, build loyalty, enhance lifetime customer value, and achieve significant, measurable ROI.