New Report Reveals the 5 Best Channels for Driving Partner Marketing Results

The 2024 State of Local Marketing identifies the marketing channels that make the biggest impact on revenue

CLEVELAND, August 28, 2024 – Today, BrandMuscle, an Ansira company, releases another State of Local Marketing report, which reveals the 5 marketing channels that make the most impact for brands and their local partners. The State of Local Marketing is an annual report series that delivers data-backed insights into partner marketing behaviors.

Choosing the right marketing channels isn’t second nature for your local partners. With so many options in front of them and minimal knowledge of these tactics, it’s easy for affiliates to allocate their dollars to the wrong channels. That’s why they need the brand to guide them toward the ones that will make the most impact.

In the latest report, The Best Marketing Channels for Driving Revenue Through Local Partners, we broke down 211,347 data points from 1,147 channel partners to determine which marketing channels are most effective.

Key findings from this report include:

• 71% of the highest-performing local partners use purchased leads.
• Partners across all stages of revenue growth use referral programs.
• Only 46% of the highest-performing partners use reputation management.
• Lower-performing partners use organic social more than their high-performing counterparts

“Local partners don’t always know which marketing channels are going to drive the most impact,” said Jordan Feise, VP of Corporate Marketing at BrandMuscle. “But when brands recommend tactics through local marketing programs, their partners are more likely to invest in channels that actually move the needle.”

Read the second corporate edition of the 2024 State of Local Marketing to get all the actionable marketing takeaways.

BrandMuscle was acquired by Ansira on July 1, 2024. Ansira is backed by Truelink Capital, a middle-market private equity firm based in Los Angeles.

About BrandMuscle

BrandMuscle, an Ansira company, makes channel marketing easy by empowering beverage alcohol brands and Fortune 1000 companies to activate and amplify local markets. Our flexible ecosystem of solutions helps brands drive revenue and protects businesses against legal, fiduciary, and other compliance risks. The platform pairs cutting-edge technology with proven marketing services to support highly regulated verticals.

More than 1.5M local businesses and over 50,000 sales reps and affiliates use the platform to seamlessly scale corporate branding, messaging, and demand generation to engage customers and increase ROI. Our robust ecosystem addresses every aspect of local channel marketing to unleash hyper-local activation for affiliates.

About Ansira

Ansira, a leading independent, global marketing technology and solutions company with proprietary channel, website, and advertising technology platforms, guides companies operating in distributed ecosystems to connect with their customers, fostering unwavering brand loyalty by seamlessly integrating digital and physical experiences from the enterprise to hyper-local level. Ansira’s innovative blend of human expertise and cutting-edge technology solutions solves the challenges faced by global marketers today and drives demand for their businesses. For more information on Ansira visit Ansira.com or LinkedIn.

Media Contact

Megan Duran
Megan.Duran@Ansira.com
972.663.1380