CHICAGO, October 16, 2019
-- BrandMuscle today announced the launch of the industry's first hyperlocal events solution for channel marketers. The foundation of BrandMuscle's events marketing solution is a database of over 8,000 carefully researched, high-quality, hyperlocal events vetted by a team of marketing specialists and ranked by local partners.
For the past five years, BrandMuscle's State of Local Marketing Report
has found that agents, dealers, retailers, and other local channel partners who use event marketing, rank community events as one of the most effective tactics for driving measurable ROI. The report also found that participation in local events, while highly effective, is challenging for both corporate brands and their local partners. Brand marketers find it difficult to execute local event marketing at scale, and local partners struggle to identify which events they should attend.