“BrandMuscle has long-standing relationships with over 200 leading beverage, alcohol and foodservice brands, supporting over 20,000 supplier and distributor sales representatives, who provide customized menus and local marketing materials to restaurants and bars around the country,” said Richard Mendis, Chief Strategy Officer at BrandMuscle. “These deep industry relationships and capabilities uniquely positions BrandMuscle to work with food and beverage distributors to help millions of independent restaurants and bars provide a convenient and sanitary method of viewing digital menus on personal smartphone devices.”
Starting today, distributor and supplier customers can enroll individual or mass-numbers of locations into the SpotMenus platform. Once opted-in, these establishments will receive a personalized welcome kit containing window stickers, table signs, and point-of-sale (POS) displays with dynamic QR codes that can be easily scanned by smartphones to instantly display a menu in web browsers. SpotMenus is designed with convenient user-experience and privacy concerns in mind: consumers are not required to register or provide any personal information to view menus.
An optional SpotMenus native mobile app for iOS and Android smartphones will be available in the Apple and Google app stores shortly, which automatically notifies customers when they are within the vicinity of a participating location, without requiring QR code scanning. SpotMenus business customers will also be able to order smart-enabled marketing and promotional materials, with NFC and Bluetooth beacon technology, which enables context-sensitive and location-aware interaction with the SmartMenus app, such as tapping a bar coaster to display a happy hour menu.
“The COVID-19 situation has resulted in a significant need for brands to bridge the gap between physical and digital marketing execution,” states Mendis. “The SpotMenus platform complements BrandMuscle’s extensive line of disposable and antimicrobial menus, social distancing signage and branded personal protective equipment (PPE) to create the most holistic post-COVID ‘back to business’ solution for the restaurant and bar industry.”
SpotMenus Platform Key Capabilities:
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