The State of Local Marketing in Manufacturing Report - BrandMuscle

The State of Local Marketing in Manufacturing Report

Manufacturing Brands Are Losing Local Sales Opportunities

  • 46% of MDF and co-op funds go unspent
  • 55% of manufacturing local partners spend little to no time on marketing activities each month
  • Manufacturing partners invest 4% less into local marketing compared to other industries

Access best practices to increase program engagement, fund utilization, and overall partner participation. Learn from the success stories of Bobcat and ECHO about pivoting marketing strategies to support partners through economic and industry challenges. Gain insight from benchmarks on how manufacturing partners utilize their local marketing program compared to other industries, and which tactics they find most effective.

Don’t miss opportunities to enable partners to promote your brand in their local markets. Download the State of Local Marketing in Manufacturing Report to access hundreds of data-driven insights from our survey of local partners across 10 major manufacturing brands.

Table of Contents:
  • The BrandMuscle Local Marketing Maturity Matrix™
  • Build a Better Program Than the Competition
  • Marketing Mature Partners Drive More Revenue
  • How to Facilitate Partner Marketing Maturity
  • Small Local Marketing Investments, Big Revenue Impact
  • Conclusion and Key Takeaways