The State of Local Marketing Report 2018 - BrandMuscle

The State of Local Marketing Report 2018

March 1, 2018

BrandMuscle’s fourth annual State of Local Marketing Report continues its rich tradition of analyzing key trends that impact marketing leaders, serving as a yearly barometer of wins and opportunities in local marketing.

This Report:
  • Analyzes hundreds of millions’ of dollars of co-op/MDF and local marketing investments made by national brands since 2011
  • Examines how to effectively scale your marketing spend, ensuring you do not waste a dollar
  • Challenges your ideas of what is possible when it comes to targeting your prospects
  • Cross references survey responses with an analysis of corporate co-op spending to showcase where marketing dollars are being spent and proving most effective