The State of Local Marketing Report 2018 - BrandMuscle

The State of Local Marketing Report 2018

BrandMuscle’s fourth annual State of Local Marketing Report continues its rich tradition of analyzing key trends that impact marketing leaders, serving as a yearly barometer of wins and opportunities in local marketing.

This Report:
  • Analyzes hundreds of millions’ of dollars of co-op/MDF and local marketing investments made by national brands since 2011
  • Examines how to effectively scale your marketing spend, ensuring you do not waste a dollar
  • Challenges your ideas of what is possible when it comes to targeting your prospects
  • Cross references survey responses with an analysis of corporate co-op spending to showcase where marketing dollars are being spent and proving most effective