We surveyed more than 10,500 channel partners over the last seven years to reveal the latest local marketing trends and best practices and how they compare year-over-year. The State of Local Marketing Report 2021-2022 outlines insights and research on how channel partners use their corporate marketing program and what resources they actually need to grow their businesses. The data revealed in these pages reflects channel partners’ critical need for channel marketing programs that help them navigate new consumer expectations, adapt to an ever-changing digital marketing landscape, and provide guidance on what marketing actions to take.
Discover data-driven recommendations for how to activate your channel partners to ensure that your brand is well-represented at the local level, and how to support the customer journey from the first touchpoint to the final sale. Plus, use our updated Marketing Maturity Matrix to assess and improve your channel partners’ local marketing capabilities.