MDF and Co-op Fund Management

Effective co-op fund management and MDF program management can optimize your marketing strategy and empower local partners with brand compliant advertising tools at a subsidized cost. Customizable rules and streamlined marketing execution will help you increase partner engagement and campaign effectiveness.

Streamlined channel partner experience

Engage your partners in a customized user experience with a seamless brand aesthetic.
Your partners can utilize MDF or co-op funds and be reimbursed across a variety of marketing tactics, governed by rules you configure. Partners can easily maintain brand compliance and submit their marketing materials for quick approval.
As part of an integrated marketing ecosystem, MDF and co-op fund management includes data reporting, analytics, and social media marketing to provide your partners with data to measure impact and make better marketing decisions.

Powered by flexibility

Using ever-changing marketing tactics across more than 1,000 national, regional, and local partner channels can feel overwhelming. But once you develop a strong marketing strategy, the execution feels simple.
Our MDF and co-op fund management software solution is a flexible, configurable tool that will make the most of your marketing strategy, and it requires minimal implementation investment at the local level.

Insights at the local level

Empower your channel marketers with a data-driven approach about what is and is not working to help focus their MDF and co-op dollars.
Intuitive insights, analytics, and reports provide channel marketers with real-time perspective into partner activity, spend, and lead generation.

Self-service channel program

Give your channel marketers the power to make real-time adjustments to channel programs, marketing tactics, and marketing budgets.
Use your own rules to create workflows that prevent disruption to the fund management platform and your partners’ experience.
Flexibility helps brands take advantage of market opportunities and improve speed-to-market, empowering local marketers to implement programs quickly.

Who Can Benefit from BrandMuscle’s
MDF or Co-op Fund Management Solution?

Channel Marketing Manager

Custom marketing programs that effectively use co-op dollars drive business value and measurable results.

VP, Channel Marketing

Implement a marketing strategy from the national to hyper-local level. Responsive data helps brands improve speed-to-market, which can boost channel revenue by 15%.

Customer Success

Global financial services firm saved $4M during their first year using fund management processes that sped up ad production and simplified the user network.

Tech giant automated the allocation and distribution of global partner sales incentive program and realized a 40% growth in approved campaigns.

Global automotive maker realized an over 10% increase in co-op program utilization by simplifying the claims process, implementing bonus funds and adding a temporary reimbursement boost.

MDF and Co-op Fund Management Key Capabilities

Co-op Programs

Flexible and configurable accrual-based programs

Funding Pre-approvals

Easy way to freeze your funds for future usage

Activity Reimbursement

Set reimbursement parameters for your marketing tactics

MDF Programs

Set your partners’ market development fund targets

Fund Snapshot

Detailed data snapshot of how your programs are performing

Approval Rules

Set rules for your claims and pre-approvals transactions

Incentive Programs

Motivate and reward your partners for hitting targets

Disbursements

Schedule the payout of claims or initiate manually

Auditing

We make sure your claims and pre-approvals are brand complaint

Branding Pre-Approvals

Ensure brand compliance before marketing campaigns begin

Capped Spending

Set specific limit on marketing spend across tactics to maximize impact on each area

Payments

Provide a variety of payment options to pay your partners

Accruals

Manage and streamline performance-based accruals to your partners

Adjustments

Channel marketers can adjust funds anytime to your partners

Transfers

Transfer marketing funds between locations to support the partners who need it

Self-Service

Create programs and manage funds for maximum flexibility and market responsiveness

Workflows

Set rules to maintain consistent processes, eliminate guesswork and errors

Reports

Intuitive reports that give marketers real-time insights

Tiered Packages

Can be set up based on partner performance

Location Hierarchies

Manage complex partner location hierarchies for your programs

Customer Rebates

Incentivize customer promotions with instant, branded, online, redeemable rebates

Analytics

View the program KPIs to access your marketing strategy

Sales Incentives & Loyalty

Collect claims, manage incentives and rebates to motivate desirable sales activities

Channel Partner Scorecard

Evaluate channel partner marketing performance; automate recommendations for improving local execution

Gamification

Reward partners with points for each task completed within a campaign

To-Do List

Provide clear marketing guidance to align local execution with corporate strategy

Calendar

Single calendar view of upcoming national marketing campaigns

Related Resources

Evaluating TCMA Providers

See how the most significant TCMA vendors were evaluated on criteria that matters most to marketers.

How to Create a Smarter, More Powerful Co-op Program

Improve your co-op program to drive participation and increase ROI.

Are You Burying Your Partners in Rules? Co-op Guidelines Simplified

Your co-op may work for corporate, but is it working for partners?

Scale your partner marketing programs with local marketing execution services

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