Fund Management – BrandMuscle

Fund Management

Optimize your marketing strategy with flexible MDF and co-op programs. Customizable rules and integration with brand management and marketing execution will increase effectiveness.

Streamlined partner experience

Engage your partners in a customized user experience with a seamless brand aesthetic.

Your partners can utilize funds and be reimbursed across a variety of marketing tactics, governed by rules you configure. Maintain compliance and eliminate errors and delays within your program.

As part of an integrated marketing ecosystem, fund management includes data reporting, analytics, and social media marketing to provide your partners with data to measure impact and make better marketing decisions.

Powered by flexibility

Developing a marketing strategy is a complex task. Marketing across 1000+ national, regional and local partner channels with ever-changing marketing tactics can feel overwhelming.

Once you have the marketing strategy, keep the execution simple.

Our fund management solution is a flexible and configurable tool that will make the most of your marketing strategy with minimal implementation investment.

Insights at the local level

Empower your channel marketers with a data-driven approach on what is working and not working to help justify the marketing spend.

Our rich experience in the marketing fund domain over 15+ years means we understand the challenges of the channel marketers and partners.

Intuitive insights, and analytics and reports provide channel marketers with real-time perspective into partner activity, spend and lead generation.

Self-service channel program

Give your channel marketers the power to make real time adjustments to channel programs, marketing tactics, and marketing budgets.

Create workflows using rules you determine to prevent disruption to the fund management platform or your partners’ experience.

Flexibility help brands take advantage of market opportunities and improve speed to market, empowering local marketers to implement programs quickly.

Who can Benefit?

Channel Marketing Manager
Create marketing programs that use co-op dollars effectively to develop programs that drive business value and measurable results.
VP, Channel Marketing
Implement a marketing strategy from the national to hyper-local level. Responsive data helps brands improve speed to market, boosting channel revenue by 15%.

Customer Successes

Fund Management Key Capabilities