Key Findings of The State of Local Marketing in Insurance Report
Insurance agents put greater emphasis on one-to-one tactics like direct mail and email. Print and broadcast advertising are less widely used. Social media is a leading priority for insurance agents, much higher than reported in other industries, with social media advertising offering the most significant opportunity for investment.
+ 68% of insurance agents are more likely to invest their own funds on local marketing, versus 33% of partners in other industries
+ The top 3 marketing priorities for insurance agents include Social Media Advertising, Website, and Direct Mail
+ 60% of agents have claimed their Google listing, but fewer than 1 in 4 are confident that online business listings are up-to-date