Looking for the right through-channel marketing automation (TCMA) software for your business? It’s important that your TCMA needs are met with an all-in-one software platform that will support corporate marketers as well as local channel partners. Choosing a TCMA vendor requires you to do your due diligence — not all software platforms can manage, execute, and track channel marketing with the same level of speed, simplicity, and accuracy.
Download the TCMA Software Request For Proposal (RFP) Template to compare TCMA providers and select the best solution for your business.
The free Software RFP Template covers the three main pillars of TCMA:
1. Brand Management
- Ad builder
- Customizable templates
- Approval processes
- Compatible file types
- Languages available
- Delivery methods
- Payment methods
- Reporting
2. Fund management
- Co-op/MDF administration
- Auditing processes
- Reporting
- Integration with other solutions
- Fund allocation
- Gamification
- Pre-approvals
- Claims
- Funds utilization and reimbursement
3. Marketing services
- Print capabilities
- Integrations with back-end suppliers
- Email deployment
- Media placement
- Events
- Social media management
- Digital marketing execution
- Creative services
Your ideal TCMA software provider should offer the capabilities detailed in the downloadable Excel template, however, you can insert additional requirements as needed.
