Imagine trying to fly a plane without any prior knowledge or experience.
Needless to say, it would probably end in disaster.
The truth is most businesses run their marketing the same way — blindly and without a plan.
Now, that might not seem as treacherous as piloting an aircraft without a license.
But it can be just as dangerous for your business.
Because running campaigns without a solid strategy in place is basically like burning money.
The issue for most businesses is that they don’t know what they don’t know — whether they’re getting their marketing right, how to measure their campaign performance, or where they need to improve.
That’s why we created the local marketing quiz to help business owners evaluate and optimize their marketing strategies for success.
The best part? The quiz only takes 3 minutes!
Let’s get right into it.
What will you get from the local marketing quiz?
By answering 5 simple, multiple-choice questions, you’ll learn valuable insights to help you take your campaigns to the next level, including:
- Your local marketing score: You’ll receive a score out of 100 based on the answers you provided to the quiz questions. This number represents how strong your marketing strategy is.
- Your marketing maturity level: Marketing maturity is a measure of marketing knowledge and skill based on 7 core competencies. There are 5 maturity levels: disengaged, developing, equipped, executing, and optimizing.
- A results rundown: We’ll explain what your results mean for your marketing strategy.
- Custom recommendations: Talk to one of our marketing experts, and you’ll receive customized marketing advice tailored to your business so you can optimize your strategy and drive more revenue.
In short, you’ll better understand where your marketing stands, whether your strategy is really moving the needle, and what you can do to take your campaigns to the next level.
How does the local marketing quiz work?
We understand that as a business owner, you don’t have a whole lot of time on your hands. That’s why we made this quiz as short, sweet, and simple as possible. (In fact, if you weren’t reading this, you’d probably already have your results.)
Here’s how it works:
- Select your answers: Answer the 5 multiple-choice questions as accurately as possible.
- Leave your info: Fill out your information so we can email you your score.
- Get your results: Your results will include a local marketing score, your marketing maturity level, and a rundown of what your results mean.
You’ll have game-changing insights at your fingertips in under 3 minutes. It’s that easy!
How to answer each question
As you take the quiz, you might have some questions. Here’s what you need to know to generate the most accurate quiz results.
And remember, be honest about your responses! The more truthful your answers, the more helpful your marketing insights will be. Remember, everyone’s in different stages of their marketing journey!
1. How many hours per week do you spend on marketing activities?
You probably don’t break out the stopwatch every time you start marketing, so an approximation of how much time you dedicate to your marketing activities will do.
If you’re not sure what qualifies as a marketing activity, it’s any promotional tactic meant to get your business in front of customers.
2. Which marketing tactics are you currently deploying?
For this question, you’ll see a list of 10 marketing tactics. Mark off all the tactics you use in your local marketing strategy.
Here’s a quick rundown of each of the activities in case you’re not sure what some of them mean:
- Broadcast (radio/television): Running radio ads or television commercials.
- Purchasing leads: Buying leads on lead generation services like ZoomInfo or Angi Leads.
- Paid search/search engine marketing: Paying to place ads on search engines like Google and Bing.
- Social media advertising: Posting or running ads on social media.
- Website/landing pages: Optimizing your website to be user-friendly and drive conversions.
- Print advertising: Promoting your business in print media, such as magazines, newspapers, and brochures.
- Out-of-home display: Advertising that occurs off-site, such as billboards and vehicle wraps.
- Direct mail: Sending promotional materials to customers through the mail.
- Online/mobile display advertising: Running image-based ads online on other websites.
- In-store signage/point-of-sale displays: Placing printed promotional materials in your physical store location to influence customers to buy.
- Sponsoring events: Providing financial support at an event in exchange for brand exposure.
3. Which social media platforms are you currently using?
We know what you’re thinking — yes, there are more social media platforms out there than the 4 listed. These are just the channels that tend to give local businesses the best results.
Select as many platforms as you use for posting, engaging with customers, or running ads.
Don’t use social media? No problem. You can click the “next” button without selecting an answer.
4. How would you rate your confidence in your marketing abilities?
This can be a tough one to answer. Ask yourself the following questions to help gauge your level of confidence:
- Do you think your marketing is better than your competitors’?
- Do you find it easy to pick effective marketing tactics?
- Do you know how to measure your marketing success?
- Do you keep up with industry trends?
- Do you make use of your co-op or market development funds?
5. How much of your revenue do you invest in marketing?
Out of your annual revenue, what percentage of it do you use on your marketing? If you don’t have the exact number on record, estimate it as best as you can.
Now, you’re ready to get your marketing results!
Get your local marketing insights today
Ready to see where you stack up against competitors? Take the local marketing quiz to get your results!