Within the past few years, QR codes have been popping up in the most unlikely places: in museums, on tattoos, and as a contactless alternative to menus. Marketers have embraced these codes because of the possibilities they offer. When scanned with a smartphone, QR codes can establish an exciting link between the real world and the online one.
Despite the popularity of QR codes, it’s easy to be skeptical of their effectiveness. After all, they often come across as more of a gimmick than a viable marketing strategy. Before you dismiss QR codes, take a closer look at their newfound relevance in local marketing in 2021. The following are 10 creative ways local businesses are using QR codes to increase engagement, establish customer loyalty, and attract new leads.
1. Restaurants
Use SpotMenus to provide a fully contactless digital menu experience. Or, start including a few links to recipes and facts about your food right on the menu. You can also improve your direct mail pieces’ effectiveness by including a QR code that allows diners to make an online reservation in a matter of seconds. Put QR codes onto key tags so customers can quickly check for daily specials, events, and coupons.
2. Manufacturers
If your company manufactures consumer products, consider including how-to and troubleshooting instructional videos into the user manual through QR codes. A QR code can also link to up-to-date information on local retailers who carry replacement parts and related products.
3. Retailers
QR codes allow you to incorporate coupons into more marketing than ever, including outdoor advertising, television commercials, and magazine ads.
4. Media
Everybody loves free stuff. Put QR codes in print ads, in-store signage, and even hard-to-find places for free previews, downloads, and exclusive content. Use QR codes in your television commercials for an interactive experience.
5. Realtors
Many realtors have found their “For Sale” signs are perfect for QR codes. These codes link to video tours, realtor contact information, and open house schedules.
6. Auto Dealers
Auto dealers can use QR codes in print ads to allow consumers to customize their dream vehicle before they ever walk into a dealership.
7. Grocery Stores
Grocers and other off-premise establishments can also use the SpotMenus platform to create QR codes that show consumers where the produce was grown, share recipes, and offer coupons.
8. Financial Services
Users can scan QR codes for quick personalized quotes on everything from auto insurance to local mortgage rates.
9. Hotels
Improve customer loyalty through exclusive package deals for consumers who make their reservations through a QR code.
10. Non-Profits
While most people would like to donate more of their time and money to nonprofits, they often let other things get in the way before their good intentions can turn into action. Charities can help motivate people by putting QR codes on signage, direct mailers, and outdoor ads. While the charity is still top-of-mind, people can scan the QR code and donate their time or money directly through their phone.
Not Sure How To Implement QR Codes Into Your Local Marketing Strategy?
Contact BrandMuscle to learn about more use cases for QR codes and get started.
