So, your company is considering boycotting Facebook or another social media conglomerate by withdrawing its advertising? Encouraging Facebook or other social platforms to take more accountability for enforcing policies against hate speech and misinformation is a bold move that could play a part in changing the damaging ways people interact online. However, it’s crucial that your company boycotts social media advertising for the right reasons, and that your withdrawal is respectful — not performative, and that you consider the impact on your small business local marketing partners.
Use these Do’s and Don’ts as a roadmap to boycotting Facebook advertising or other social media spending:
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