How a luxury auto brand improved spend efficiency with scalable ad solution

A luxury automobile manufacturer had used the same ad builder resource for nearly two decades.

The problem: This technology had not evolved as fast as their product. They required a significantly more dynamic solution — one that streamlined ad creation across all models, offer types, media, and sizes.

They needed a platform with more automation, more customization, and more flexibility.

BrandMuscle checked all the boxes (and more). Scalability. Brand control. Speed to market. All were tremendous improvements compared to what the brand had been using since the early 2000s.

The results were threefold:

1. Huge savings: $616K per year in creative agency costs
2. More visibility: 437% increase in web banner use
3. Faster production: < 15 minutes to customize and send brand-compliant dealer ads to production

The auto brand’s Senior Manager of Retail Marketing shared their satisfaction with BrandMuscle: “We’re reducing costs, saving time, and empowering dealers to get locally relevant messages out faster while protecting the brand. The BrandMuscle technology is so intuitive that it has become our dealers’ centralized campaign planning tool.”