Bobcat dealers see 1,800%+ increase in impressions with new paid social media strategy
THE CHALLENGE
Bobcat’s local dealers struggled to increase their social media presence
Bobcat, a manufacturer of compact equipment, including skid-steer loaders, excavators, and utility vehicles, was looking to help their dealers reach (and grow) their social media presence.
Like others, they struggled to gain traction with organic social media posts — low impressions, limited reach, and few interactions. While Bobcat corporate has a strong social media following, local dealers struggled to engage local audiences.
Dealers — particularly those new to selling Bobcat equipment — needed to introduce the brand and products to their local areas.
THE SOLUTION
New paid social media strategy significantly increased results
BrandMuscle partnered with Bobcat to invest in a paid social media strategy.
Bobcat financed $150 per month for new dealers to boost organic social posts, including posts introducing recently opened Bobcat dealer locations and new equipment.
As a result of this extra budget, dealers saw significantly higher impressions (1,806%), reach (1,196%), actions (5,923%), and clicks (501%) compared to non-sponsored posts.
These dramatic increases translate to more consumers seeing dealers’ posts and taking action on the posts, including clicking for more information.
Win. Win. Win.
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