How a Canadian coffee roaster increased sales by 7% with a new print campaign

Like a good cup of joe, the whole-bean coffee industry is complex.

Well-funded boutique roasters often distribute their products nationally (deep pockets), while innumerable local roasters focus on their hometowns (smaller budgets).

One of Canada’s best-selling whole-bean coffee brands wanted to increase their U.S. sales. To meet their goals, they needed to distribute “memorable marketing materials” in all of their 700+ grocery stores and retail locations.

This heavy lift required an experienced print partner — one who could scale quickly with precision and accuracy.

BrandMuscle’s Intelligent Local Marketing Platform proved to be effective in equipping the coffee roaster’s sales reps with the most up-to-date, accurate, and creative assets. Additionally, their team could print on-demand orders independently rather than rely on the busy corporate team.

The company built a recognizable brand identity using a specific color shade on all packaging and marketing materials.

Humorous (and bold) “caffeination slogans” were printed using a crisp, bright font that instantaneously captured customers’ attention. Stores that used these shelf danglers, shelf invaders, shelf strips, and other point-of-sale materials saw an average 7% increase in sales.

BrandMuscle helped with speed-to-market (5 business days average production turnaround time), while providing further quality assurance with their experienced print team, ultimately printing more than 36,000 products across 163 North American locations.

Bonus: BrandMuscle also worked with this company to print promotional, on-demand branded shirts, hats, and reusable bags as giveaways.