Flooring manufacturer increases conversions by 200%

A leading flooring manufacturer needed to foster brand loyalty earlier in the sales cycle to establish brand preference at the point of sale.

And with 50 retail locations, they had plenty of opportunities to get local consumers on board.

They just needed to target the right customers… but didn’t quite know how.

That’s where BrandMuscle comes in. Our team launched this campaign in 50 retail locations by identifying 30,0000 keywords and building 7,000 customized ads.

Using hyper-local targeting, BrandMuscle helped the client convert online searches such as, “I want flooring” to in-store transactions where the consumer had already decided, “I want this brand’s flooring.”

As a result, the client saw a 200% increase in conversions with a 30% decrease in cost per conversion (CPC) and more in-store purchases.

“We needed a way to create awareness and preference for our brand online earlier in the buyer’s journey. BrandMuscle helped us convert online searches to in-store purchases.” — Marketing Director, Flooring Manufacturer