CLIENT CASE STUDY

How an insurance company boosted leads by 73% with exclusion targeting

BrandMuscle's targeted exclusion strategy helped an insurance company increase leads by 73% and reduce costs by 11%.
73%
increase in leads
11%
decrease in cost per lead
Fortune 1000
Paid Media
THE CHALLENGE

An insurance company’s lead generation strategy was lacking

Leads. Leads. Leads.

Insurance agents want more (quantity) and more (quality) leads. Always and forever.

One particular insurance company wanted to drive more leads for their agents through paid media but needed help optimizing the target audience. Again, quantity and quality.

THE SOLUTION

Exclusion targeting caused a 73% increase in leads

With the help of the BrandMuscle team, this insurance company applied custom audiences as exclusion targeting on Facebook and programmatic display to target only the people most likely to convert.

BrandMuscle worked with the client’s data management platform (DMP) partner to source two audiences of unlikely converters: the current customer list and people who have seen many ad impressions in a predefined time.

BrandMuscle then applied these audiences as exclusions to Facebook and programmatic display and measured the impact.

The client saw a 73% increase in leads and an 11% cost-per-lead reduction.

A member of the team shared, “We were able to target the right individuals and scale new customer acquisition while reducing costs spent on wasted impressions.”

That’s what BrandMuscle does. Efficient and effective local marketing.

Industry
Insurance
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