Insurance leader boosts co-op fund usage and media spend with BrandMuscle 

A national insurance company was looking for a fund management platform that could handle the complexities of local marketing within a hyper-competitive industry.

Why? The company was plagued by low co-op utilization and agent satisfaction stemming from a long and frustrating approval and reimbursement process.

In addition, they needed a solution to mitigate the risk associated with legal compliance within agent advertising.

The team is now empowered to optimize investments, allocate resources toward top-performing agents, and reduce out-of-pocket costs for agents. As a result, more agents have invested their own funds in marketing — a significant contributor to local marketing maturity and agent satisfaction.   

In fact, over 10,000 local agent media buys happen every single year and media spend is up 61% YoY growth. 

As one insurance agent said, “Local advertising is an integral part of what we do as community leaders. Leveraging BrandMuscle’s platform and team for getting prices, choosing ads, and facilitating the process of using my co-op is a big help for me, as we all need extra capacity.”