Insurance leader boosts co-op fund usage and media spend with BrandMuscle 

BrandMuscle consolidated print orders and shipped them in bulk on behalf of the client’s distributors saving this customer $1.7 million in the first two quarters.
funds managed annually
utilization rate
YOY growth in media spend
Fortune 1000
Affiliate Engagement
Fund Management
Paid Media

This insurance company was struggling with low co-op fund usage and poor agent satisfaction

A national insurance company was looking for a fund management platform that could handle the complexities of local marketing within a hyper-competitive industry.

Why? The company was plagued by low co-op utilization and agent satisfaction stemming from a long and frustrating approval and reimbursement process.

In addition, they needed a solution to mitigate the risk associated with legal compliance within agent advertising.


The new fund management solution helped the company boost utilization and media spend

The team is now empowered to optimize investments, allocate resources toward top-performing agents, and reduce out-of-pocket costs for agents. As a result, more agents have invested their own funds in marketing — a significant contributor to local marketing maturity and agent satisfaction.   

In fact, over 10,000 local agent media buys happen every single year and media spend is up 61% YoY growth. 

As one insurance agent said, “Local advertising is an integral part of what we do as community leaders. Leveraging BrandMuscle’s platform and team for getting prices, choosing ads, and facilitating the process of using my co-op is a big help for me, as we all need extra capacity.”   

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