Window treatment manufacturer scales print program to 6,000 dealers

Home décor store owners.

Window coverings retailers.

Custom integrators.

Interior designers.

These are just a few of the independent dealers one of the world’s leading manufacturers of custom window treatments relies on for distribution.

So the company created a product brochure to use as a lead-generation tool, a marketing tool to drive more business. This brochure featured attractive product images of the brand’s many styles, explained features and benefits, and provided dealer contact information.

But there was a problem….there were ~6,000 independent retailers who all needed custom versions.

Scaling, customizing, and shipping the brochures proved to be quite a challenge. Each brochure must be individualized with local dealer logos and location information and then printed and sent to each dealer.

Luckily, scaling corporate marketing campaigns across multiple locations is what BrandMuscle does best.

This client leveraged our easy-to-use BrandBuilder platform to host their brochure on a corporate landing page.

Now, individual dealers pick from two design options, and BrandMuscle does the rest with our white-glove service:

The client customizes the brochure in BrandBuilder for each location with the dealer’s phone number and contact info — ensuring brand consistency and compliance.

But that’s not all.

This company also needed dealer coordination, an often-time-consuming process involving many back-and-forth communications — which slows the process and creates errors.

That’s where our support team came in to maintain the momentum and perform quality assurance. Many dealers are mom-and-pop stores. They’re busy. Emails pile up. Using BrandBuilder allows dealers to opt into the brochure print marketing program with just a few clicks. There is no need to learn a new skill.

The numbers speak for themselves: 99.7% error-free rate with 160,000 brochures produced.

BrandMuscle does the heavy lifting to maintain this accuracy — proofreading, polishing, and ensuring the brochure is customer-friendly.

Dealers consider these brochures an integral part of their go-to-market activities.

“Through a successful integration with a third-party print and fulfillment partner, our online brochure customization program with BrandMuscle provides our dealers a turnkey process, from customization and ordering of their brochures to printing, shipping, and delivery tracking. This has dramatically reduced the number of person-hours required to manage the program.” — Senior Manager, Marketing Programs.