National bank uses QR code marketing to boost mortgage business

The global pandemic devastated the worldwide economy and disrupted the very fabric of human society, affecting everything from small businesses to large enterprises.

The banking industry was not spared from this impact. Bank branch offices were closed nationwide, dramatically affecting the in-person mortgage business.

With approximately 4,700 U.S. branches, our client’s home-lending services were used to retain stablished customers and convert potential customers. The bank wanted marketing materials that directed potential mortgage customers to advisor information without requiring an Internet search.

Using BrandMuscle’s brand management solution, this banking client leaned in on QR code marketing.

During the last three months of 2020, BrandMuscle helped the bank add QR codes to marketing materials for 25+ home lending advisors. The advisors printed more than 1,000 pieces of collateral, including business cards, flyers, and advertisements. Bank customers accessed these QR codes nearly 2,000 times.

QR codes proved a cost-effective way for potential customers to learn more about the bank’s home- lending program, ultimately increasing the company’s mortgage business throughout a challenging time.

As the bank’s VP of Marketing said, “BrandMuscle’s solution allowed us to offer a seamless, digital entry point for customers looking to engage with a home lending advisor.”