Fast-casual restaurant chain achieves 22% conversion rate with paid social campaign

The restaurant industry is a tricky business.

According to the National Restaurant Association, the industry has a 30% failure rate — one in three restaurants will not survive their first year.

A relatively unknown, fast-casual franchise chain opened several new locations in many competitive markets. They needed to generate awareness to entice new patrons.

To meet their aggressive goals, this restaurant chain needed to expand their online marketing campaigns to attract new audiences.

BrandMuscle developed a mobile-focused, paid social media campaign leveraging hyper-local targeting.

The results of these efforts were impressive:

• 1.9M+ monthly users reached
• 6.8M+ ad impressions

The restaurant chain was able to measure the impact of this campaign through trackable coupon redemptions — of which 22% converted to an in-store purchase.

These numbers represented a significant bump in foot traffic, far exceeding the client’s expectations for consumer engagement and financial return.

As the marketing director shared, “Digital media can be confusing and complicated. BrandMuscle’s team speaks a language I can easily understand and continuously produces results well beyond my expectations.”