CLIENT CASE STUDY
Display ad targeting drives 2,500 in-store visits for leading telecom carrier
BrandMuscle helped a telecom company create a targeted digital ad campaign that led to a 50% increase in CTR and 65% increase in customer reach.
50%
lift in CTR
65%
new customer reach
2,500
in-store visits
THE CHALLENGE
A telecom carrier struggled to target customers who were in the market for a new cell phone provider
A leading telecom company needed new ways to connect with possible buyers, specifically those likely to consider switching cell phone providers.
They wanted to target consumers based on household size and income levels — data that varied across each of their many store locations.
This client already leveraged direct mail campaigns but required a new approach to move the needle further.
THE SOLUTION
BrandMuscle’s integrated offline and online display ad targeting strategy boosts performance
BrandMuscle worked with the carrier to strategize a new digital advertising campaign that served micro-targeted display ads on mobile to generate new business.
The client exceeded campaign performance expectations and customer activation goals thanks to their integration of offline and online tactics.
And the results speak for themselves:
- 50% lift in display CTR
- 65% new customer reach
- ~2,500 in-store visits
- 150% better response rate than industry average
Industry
Telecommunications
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