Telecom company boosts web traffic with virtual events

Adding new clients, securing new logos, growing the business — no matter how you word it — is essential to the success and longevity of any organization.

For years, a national telecommunications company used conferences and expos to find and acquire new clients. Then, practically overnight, the global pandemic eliminated this as a viable option.

With so many in-person B2B events moving online, this company needed to find innovative ways to continue reaching new clients… virtually.

BrandMuscle worked to help accelerate the transition from in-person to online events.

The team utilized four winning media tactics to increase customer engagement:

• Registered attendees received a pre-event email with reminders to attend the session.
• Those who registered for the event received display campaign targeted ads.
• The campaign targeted attendees directly on Facebook while layering in a “lookalike audience” to expand the campaign’s reach.
• After the event, attendees received a thank you email with strong CTAs encouraging them to take the next best action.

This integrated media campaign saw powerful results: an above-industry-average 30% average email open rate and huge bumps in month-over-month website traffic — over 3,000% increased page views and nearly 4,000% increased page visits.

And the client was ecstatic: “We loved seeing the high volume of potential customers coming to our website. It felt like ten times more impressions than normal.”