Local telecom dealers increase conversions by 300% with microsites

A large telecom company needed help connecting consumers with their local dealer network. They had invested substantially in previous programs (such as microsites) but were still not making significant progress. Dealers were “nearly invisible” to consumers — especially those actively searching online for local telecommunications products and services.

The BrandMuscle team conducted an in-depth assessment of the company’s current dealer microsite program. It immediately uncovered a few troubling issues:

• Duplicate content
• Slow page speed

With the help of BrandMuscle’s consumer engagement platform — designed specifically to overcome these challenges — this client overhauled their microsites. In total, 53 dealer sites were rebuilt with a unique local page for each of their 2,288 store locations. Dealers took advantage of the robust platform capabilities, and performance skyrocketed almost immediately.

Specifically, this client saw:

• a 300% increase in conversions
• a 700% increase in Google-referred traffic
• 53,400 total conversions

“BrandMuscle empowered us to address the foundational elements that lay the framework for online marketing. The improvements we saw after launch far exceeded the expected ROI, and the results continue to bring in new, targeted leads for our dealers.” — Director of Marketing, National Telecom Carrier