National tire manufacturer increases conversions by 145% with contextual search and geofencing

A national tire manufacturer needed a more substantial online presence to keep up with the competition.

Today’s consumer does a significant amount of research online before making a purchase. This tire manufacturer needed a solution to drive customers to their local dealers and help them find the correct products for their vehicles.

BrandMuscle developed a strategy using contextual online search behaviors and geofencing to deliver relevant messages to the right customers.

Contextual search is the process of creating and optimizing content based on user intent and the context of users’ search queries to deliver the most relevant results. Geofencing uses GPS technology to establish virtual boundaries around a specific area and serves ads to individuals who enter that radius.

The new strategy led to a 145% increase in tracked conversions and a 200% improvement over benchmarks — a direct and measurable impact on sales at the local level.