Resources - BrandMuscle

Resources

Featured Resources

BrandMuscle named TCMA Leader by Forrester

The Forrester Wave™: Through-Channel Marketing Automation, Q2 2020

The State of Local Marketing Report 2020-2021

July 27, 2021

B2B vs. B2C Marketing: What Are the Differences and Effects on Local Strategy?

July 21, 2021
intern at brandmuscle

What’s It Like to Intern at BrandMuscle?

July 21, 2021
trex

Trex® Chooses BrandMuscle to Empower Deck Builders With a One-Stop Shop for Local Marketing

July 19, 2021
Marketing in the New Normal

Marketing in the New Normal

July 15, 2021
smart marketing planner

Smart Marketing Planner From BrandMuscle Helps Brands Align Corporate and Channel Marketing Strategy for Maximum Revenue Growth

July 13, 2021
how to customize marketing templates

How To Customize Marketing Templates

July 12, 2021
virtual b2b event

Virtual B2B Event – Integrated Media Campaign Success Story

July 7, 2021
Shamrock Foods

Shamrock Foods Selects BrandMuscle for Menu Production Services

June 28, 2021
channel partner scorecard metrics

From Disengaged to Developing and Equipped: Using Channel Partner Scorecard Metrics to Drive Revenue

June 28, 2021
beyond qr codes

Beyond QR Codes: SpotMenus Releases New Menu Management and Analytics Capabilities

June 25, 2021
DirecTV

BrandMuscle and DIRECTV for Business Bring SpotMenus Digital Menu Platform to Bars and Restaurants

June 21, 2021
employee advocacy program

How to Kickstart an Employee Advocacy Program

June 16, 2021
Briggs & Stratton

Briggs & Stratton’s Turf and Consumer Products Group Chooses BrandMuscle to Streamline, Scale, and Optimize Local Marketing Programs for Its Dealer Channel

June 15, 2021
brandmuscle midsize business

No Brand Left Behind: BrandMuscle Offers Leading Local Marketing Platform to Small and Midsize Businesses

June 2, 2021
coffee Roaster marketing

National Coffee Roaster Print-on-Demand Success Story

May 24, 2021
Channel Incentive Programs

An Introduction to Channel Incentive Programs

May 19, 2021
qr code success story

National Bank QR Code Success Story

May 19, 2021

Hunter Douglas Customization Success Story

May 17, 2021
Which social media should I use for business?

Which Social Media Should I Use For My Local Business?

May 12, 2021
qr codes for marketing

QR Codes and Mom Jeans Are Back in a Big Way

May 12, 2021
Successful Software Implementation

Keys to a Successful Software Implementation

May 6, 2021
engage channel partners

11 Ways to Engage Channel Partners in New Marketing Programs

May 4, 2021
ECHO Partners With Brandmuscle

ECHO Incorporated Partners With BrandMuscle to Launch ECHO ADvantage Marketing Program

May 4, 2021
QR codes local marketing

Ten Creative Ways to Use QR Codes in Local Marketing

April 30, 2021
co-op reimbursement

How To Submit a Co-op Reimbursement Claim in Less Than 1 Minute

April 24, 2021
Cabinetworks paid search

Cabinetworks Paid Search Success Story

April 19, 2021
Channel marketing awards

BrandMuscle Announces Recipients of the First Annual Channel Marketing Excellence Awards

April 17, 2021
build an online presence

How to Build an Online Presence for Your Local Business

April 16, 2021
Duck Donuts BrandMuscle

Donut Franchise Brand Management Success Story

April 15, 2021
Davos marketing

Davos Brands LLC Leverages BrandMuscle to Scale Production of Customized Point-of-Sale Assets Targeting Hyper-Local Customers

April 12, 2021
channel partner email program

Optimize Brand-to-Local Partnerships with a Channel Partner Email Program

April 9, 2021
social media success story

Telecommunications Social Media Success Story

April 5, 2021
invisalign success story

Medical Device Company Innovative Local Marketing Success Story

March 30, 2021
Channel Partner Scorecard

How To Increase Partner Engagement With Channel Partner Scorecard

March 30, 2021
Align Local Marketing Execution With Your National Strategy

Get Your Ducks in a Row: Align Local Marketing Execution With Your National Strategy

March 29, 2021

Virtual Event Planning Checklist

March 19, 2021
Propel the Customer Purchase Journey: Leverage TCMA to Empower Channel Partners

Propel the Customer Purchase Journey: Leverage TCMA to Empower Channel Partners

March 8, 2021
Garrison Brothers Distillery

Garrison Brothers Distillery Partners With BrandMuscle for Point-of-Sale Marketing and High-Quality Print Needs

March 1, 2021
Channel Partner Scorecard

BrandMuscle Launches Channel Partner Scorecard to Improve Local Marketing Performance and Maturity

February 26, 2021
local makreting vs super bowl

Youth League Marketing Is a Bigger Opportunity than the Super Bowl

February 25, 2021
MDF Marketing

A Guide To MDF Marketing

February 25, 2021
Robert Olivares

Robert Olivares, PhD Joins BrandMuscle as Senior Vice President of Innovation Solutions

February 23, 2021
Apples-Newest-iOS-Privacy

What Apple’s Newest iOS Privacy Changes Mean for Marketers

February 12, 2021
revenue through channel partners

5 Data-Driven Ways To Drive More Revenue Through Channel Partners

February 4, 2021
digital marketing tactics 2021

Digital Tactics Dominate 2020 Local Marketing

February 4, 2021
Single Agency vs Multi-Agency

How Much Data and Leverage is Your Multi-Agency Model Really Costing You?

February 3, 2021
SpotMenus off-premise

BrandMuscle Expands SpotMenus™ to Support Liquor Stores and Retailers With Mobile Menus and Curbside Pickup

January 26, 2021
Social Media Marketing Trends 2021

Social Media Marketing Trends 2021

January 11, 2021
How Distributed Marketing Works

How Distributed Marketing Works

January 6, 2021

BrandMuscle’s Annual State of Local Marketing Study Reveals the Formula for Driving More Revenue Through Channel Partners in 2021

January 5, 2021
local marketing trends and best practices

The State of Local Marketing Report 2020-2021 

Report
December 16, 2020
how to maximize co-op fund utilization

How to Maximize Co-op Fund Utilization

December 7, 2020
local marketing during a pandemic

Local Marketing During a Pandemic: 3 Traditional Tactics To Keep Your Brand Top of Mind

December 1, 2020
State of Local Marketing 2020-2021 webcast

The State of Local Marketing 2020-2021 Webcast

November 30, 2020
In-house vs. Outsourced Marketing

In-house vs. Outsourced Marketing

November 23, 2020
Channel Marketing Trends

Channel Marketing Trends and Priorities for 2021

November 17, 2020
social media success story

Clinical Research Company Marketing Success Story

November 17, 2020
incentive program success story

Technology Company Incentive Program Success Story

November 17, 2020
2020 brand management

Financial Services 2020 Brand Management Success Story

November 17, 2020
Digital Asset Management Success Story

Hospitality Company Digital Asset Management Success Story

November 16, 2020
co-op fund management success story

Telecommunications Co-op Fund Management Success Story

November 11, 2020
co-op marketing

What Is Co-op Marketing?

November 10, 2020
Drive Holiday Sales with Social Media

The World Outside Is Frightful—Drive Holiday Sales With Social Media Instead

November 9, 2020
managing a remote team

Managing a Remote Team: 3 Tips From a Cool Manager

October 27, 2020
Brand Asset Management

An In-Depth Guide to Brand Asset Management

October 14, 2020
Southern Glazer's

Southern Glazer’s Wine & Spirits and BrandMuscle Offer SpotMenus™ Digital Menu Platform to Restaurants and Bars in More Than 40 States

October 13, 2020
Brand Loyalty Success Story

Flooring Manufacturer Brand Loyalty Success Story

October 13, 2020
Brand Management Success Story

Telecom Brand Management Success Story

October 13, 2020
Online Search Success Story

Tire Manufacturer Online Search Success Story

October 13, 2020
Co-op utilization

Insurance Co-op Utilization Success Story

October 13, 2020
Marketing Automation Success Story

Auto Manufacturer Marketing Automation Success Story

September 30, 2020
Channel Marketing Awards

BrandMuscle Channel Marketing Excellence Awards

September 30, 2020
No-touch Digital Menu Platform

SpotMenus by BrandMuscle Achieves Rapid Adoption of No-touch Digital Menu Platform

September 22, 2020
CMO Trends

CMO Trends: Top Channel Marketing Priorities for 2021

September 15, 2020
WorkStride & BrandMuscle Partnership

BrandMuscle and WorkStride Partner to Offer Industry’s Most Comprehensive Channel Incentive Solution

September 8, 2020
Why Co-op or MDF Funds Go Unused

Why Co-op and MDF Funds Go Unused

September 1, 2020
Empire Merchants SpotMenus

Empire Merchants Partners With SpotMenus by BrandMuscle to Offer Digital No-Touch Menus to Assist Hospitality Industry Recovery in the State of New York

August 31, 2020
Digital Media Planning Basics

Digital Media Planning Basics

August 13, 2020
TCMA Feature Fatigue

Through-Channel Marketing Automation Is Feature Fatigue at Its Finest

August 13, 2020

ANA – Helping Bars and Restaurants Adapt to COVID-19 Presented by BrandMuscle

August 11, 2020
Jewelry Manufacturer Co-op Management Success Story

Jewelry Manufacturer Co-op Management Success Story

August 11, 2020
beverage alcohol success story

Beverage Alcohol Supplier Email Campaign Success Story

August 11, 2020
equipment manufacturer tcma success story

Equipment Manufacturer TCMA Success Story

August 11, 2020
bobcat success story

Equipment Manufacturer Facebook Success Story

August 3, 2020
Think before you post

Think Before You Post: 5 Questions Businesses Should Ask Before Clicking Share

July 30, 2020
Paid social success story

Restaurant Chain Social Media Ad Campaign Success Story

July 28, 2020
TCMA RFP

Free TCMA Software RFP Template

July 16, 2020
Google Trends COVID-19

5 Google Trends Charts That Show the Impact of COVID-19

July 10, 2020

The Do’s and Don’ts of Boycotting Facebook or Other Social Media Advertising

July 1, 2020

To Boycott Facebook or Not—That Is the Question for Big Brands and Local Marketers Alike

June 29, 2020

ANA – Being Local With Brand Activation Marketing Presented by BrandMuscle

June 26, 2020
co-op mdf success how to

3 Co-op Program Questions Channel Marketers Should Consider

June 9, 2020

Fedway Partners With BrandMuscle to Provide SpotMenus™ Digital Menu Platform to Restaurants, Clubs, Taverns and Bars in the State of New Jersey

May 28, 2020

The 80/20 Rule, Explained

May 26, 2020
BrandMuscle + Widen

BrandMuscle Partners With Widen to Deliver a Seamless Brand-to-Local Marketing Experience

May 18, 2020

How Channel Marketers Are Adapting to Business as Unusual Webcast

May 15, 2020
SpotMenus by BrandMuscle

BrandMuscle Launches SpotMenus™ Mobile Menu Platform for Restaurants and Bars

May 14, 2020

How to Enable Channel Partners to Continue Marketing During Downturns

May 8, 2020

Reallocate — Don’t Terminate — Marketing Budget During Coronavirus Crisis

May 5, 2020

Reallocate — Don’t Terminate — Your Channel Incentive Budget During COVID-19 Town Hall Webcast

April 20, 2020
BrandMuscle TCMA Wave

BrandMuscle Named a Leader in Through-Channel Marketing Automation (TCMA) Report by Independent Research Firm

April 20, 2020

The Forrester Wave™: Through-Channel Marketing Automation, Q2 2020​ Report

Report
April 6, 2020
tackle coronavirus at scale

Tackle Coronavirus Concerns at Scale

April 6, 2020
social distancing bars and restaurants

Support Social Distancing With These 10 Bar and Restaurant Promotions

March 31, 2020

Local Marketing in Times of Crisis Webcast

March 26, 2020
bars closed covid19

Top 5 Social Media Practices for Alcohol and Beverage Retailers Facing Shut-downs

March 25, 2020
social distancing bars and restaurants

Support Social Distancing with These 10 Bar & Restaurant Promotions

March 25, 2020
brandmuscle localogy award 2020

BrandMuscle Wins Best Go-to-Market Strategy From Localogy

March 23, 2020

How to Use Social Media for Crisis Communication

March 21, 2020
Webcast

Treat the Economic Symptoms of Coronavirus With Proactive Brand Management Webcast

March 20, 2020

Enjoy the Sunset: Google Has Retired the Average Position Metric

March 18, 2020
covid-19 business brandmuscle

Treat the Economic Symptoms of Coronavirus With Proactive Brand Management

March 13, 2020
TCMA template for RFP

How to Choose a TCMA Vendor

March 6, 2020
co-op mdf success how to

Build a Better Co-op Program: Part 1

February 26, 2020

Enjoy the Sunset: Google has Retired the Average Position Metric

February 25, 2020

The 3 E’s of Co-op Fund Management Ebook

Report
February 21, 2020

4 More Trends to Watch in Telecom in 2020

February 14, 2020
keep up with competition

Keeping Up With the Competition: How Your Brand Stacks Up Online

February 7, 2020

Telecom 101: 5G to Social Ads

February 5, 2020

Telecommunications and Technology Brands Are Missing Important Local Marketing Opportunities

January 31, 2020

If Personalization Is So Important, Why Are Telecom Ads So Generic?

January 30, 2020

The State of Local Marketing in Telecommunications and Technology Report

Report
January 29, 2020

BrandMuscle Achieves Strong Momentum in 2019 With Record New Customer Wins

January 24, 2020

Local Marketing Wins in 9 Stats

January 23, 2020

The State of Local Marketing in Telecommunications and Technology Webcast

January 20, 2020
gillette ad search traffic

How Creative Advertisements Influence Search Results for Brands

January 14, 2020

BrandMuscle Publishes First Channel Marketing Report for the Manufacturing Industry

January 10, 2020
voice search

Top 5 SEO Best Practices for 2020

January 6, 2020
Google neural matching

How Neural Matching Impacts Local Search and SEO

December 27, 2019
Google Trends coronavirus

Why You Need Location Data Management

December 20, 2019

Physical Marketing for Alcohol and Beverage Brands

December 18, 2019

The State of Local Marketing in Manufacturing Webcast

December 18, 2019

The State of Local Marketing in Manufacturing Report

Report
December 14, 2019

Best of the Blog 2019

December 6, 2019

Top 3 Benefits of Co-op Programs

December 5, 2019

BrandMuscle Partners with Reputation.com for Online Reputation, Location Data and Social Media Management

November 26, 2019

Does Being Local Still Matter?

November 21, 2019

What Does 5G Mean for Local Marketing?

November 15, 2019

Top 5 Channel Marketing Trends: Intelligent Marketing Fund Allocation

November 8, 2019

Top 5 Channel Marketing Trends: How Digital and Traditional Marketing Intersect

October 31, 2019

BrandMuscle Releases First Study on Local Marketing for Insurance Industry

October 25, 2019

The State of Local Marketing in Insurance Webcast

Report
October 25, 2019

The State of Local Marketing in Insurance Report

Report
October 23, 2019

Getting Past ‘Don’t Allow’: Privacy, Location Data and iOS13

October 16, 2019

BrandMuscle’s New Events Solution Features 8,000 Hyperlocal Community Events to Connect with New Customers

October 16, 2019

BrandMuscle Launches Industry’s First Local Events Marketing Solution for Channel Marketers

October 11, 2019

Team, Templates & Timelines: Your Guide to a Successful TCMA Implementation

October 3, 2019

Top 5 Channel Marketing Trends: Increase Marketing Intelligence

September 25, 2019

Inaugural Executive Customer Advisory Board Meeting Reveals Challenges and Opportunities

September 23, 2019

BrandMuscle Launches Mobile App for POS Marketing Material Fulfillment

September 11, 2019

Ratings & Reviews: How Improved Google Ratings Impact Conversions

September 10, 2019

The Ten-Year Evolution of Search

September 9, 2019

Top 5 Channel Marketing Trends: Conversational User Interfaces

August 23, 2019

Top 5 Channel Marketing Trends: Closed-Loop Analytics

August 15, 2019
what is TCMA

What is Through-Channel Marketing Automation?

July 27, 2019

A Day in the Life of a BrandMuscle Intern

July 27, 2019

An Intern’s First Month Experience at BrandMuscle

July 27, 2019

Intern Insights: Is BrandMuscle a Marketing Agency?

June 18, 2019
Local Marketing Maturity Assessment

Free Online Assessment Helps Organizations Evaluate Their Local Marketing Maturity

June 13, 2019

Rakesh Rao Joins BrandMuscle as Chief Technology Officer

June 6, 2019

The Future of Channel Marketing On-Demand Webinar

Report
May 16, 2019

BrandMuscle to Host Live Webcast Featuring Jay McBain, Principal Analyst on June 6th

May 3, 2019

3 Takeaways From Simpli.fi’s Local Programmatic Summit

April 26, 2019

How Do I Track Success of Digital and Social Advertising?

April 24, 2019

Top Ten Local Marketing Topics

April 24, 2019

How Do I Manage an Effective Marketing Plan While Managing the Day-to-day of My Business?

April 24, 2019

How Do I Best Address Negative Reviews?

April 24, 2019

How Do I Keep Up With Digital and Social Media Trends?

April 24, 2019

How Do I Get Smarter and More Successful with SEO?

April 24, 2019

How Do I Put Together a Holistic Marketing Strategy?

April 24, 2019

What Works, and How Do I Evaluate My Own Marketing Efforts?

April 24, 2019

What Strategies and Tactics Give the Highest ROI?

April 24, 2019

How Can I Use Marketing to Drive Repeat Business and Loyalty?

Contributed by: Jason Tabeling
April 24, 2019

Why Should I Care About Local SEO?

April 2, 2019

2019 State of Local Marketing Report Delivers the Formula for Successful Channel Marketing Programs

April 2, 2019

The State of Local Marketing Report 2019

Report
April 1, 2019

How Do I Market Effectively in a Small or Rural Area?

March 26, 2019

The State of Local Marketing Report 2019 On-Demand Webinar

Report
March 21, 2019

Are You Burying Your Partners in Rules? On-Demand Webinar

March 5, 2019

BrandMuscle to Host 2019 State of Local Marketing Webinar

March 1, 2019

BrandMuscle Introduces New Mobile Application for Beer Distributors

February 26, 2019

How to Measure Retail Foot Traffic

February 6, 2019

What’s Working in Alcohol and Beverage Marketing eBook

January 29, 2019

How to Create a Smarter, More Powerful Co-op Program

January 24, 2019

BrandMuscle Hires Richard Mendis as Chief Strategy Officer

January 9, 2019

Scott Weeren Named BrandMuscle Chief Executive Officer

December 24, 2018

Templates 101: Best Practices for Building Creative for Integrated Campaigns

November 29, 2018

Maximizing Co-op Dollars in a New Marketing Ecosystem eBook

Report
November 29, 2018

Location Matters eBook

Report
November 29, 2018

How Voice Queries are Showing up in Search Data

Contributed by: Jason Tabeling
November 29, 2018

Easy Ways to Boost Co-op Participation and Compliance eBook

November 28, 2018

Four Keys to Wildly Successful Local Marketing Events (Part 2)

November 28, 2018

Understanding the “Why” Behind Integrated Marketing as an Alcohol or Beverage Brand

November 26, 2018

How to Make Your Co-op Guidelines Easier to Increase Participation

November 20, 2018

BrandMuscle’s DAM Difference

November 1, 2018

Are Custom Creative Requests Wrecking Your Strategy?

October 30, 2018

Humana Partners with BrandMuscle to Create Brand Compliance and Consistency at Every Marketing Touchpoint

October 26, 2018

Seasonal and Holiday Best Practices for Local Beverage/Alcohol Marketing

October 9, 2018

Microsites for Brands: Two Solutions are Better Than None

October 5, 2018

Digital Media: Challenges & Opportunities for Local Marketing

October 2, 2018

BrandMuscle Webinar: Co-op Guidelines as a Root Cause in Program Failure

October 2, 2018

Are You Burying Your Partners in Rules? Co-op Guidelines Simplified.

On-Demand Webcast
September 12, 2018

Duck Donuts® Partners with BrandMuscle to Deliver Best-in-class Marketing Support Across Rapidly Growing Franchise Network

September 2, 2018

A Bold Claim: How to Easily Influence Google Search Results (Without Breaking the Rules)

June 18, 2018

BrandMuscle Recognized as Facebook Marketing Partner

May 22, 2018

Your Brand’s Online Reputation Depends on its Local Websites

May 1, 2018

Using Instagram Loops to Grow Social Engagement

April 17, 2018

BrandMuscle Expands Sales Team to Support Rapid Company Growth

March 24, 2018

Engage-Listen-Connect. How to Help Your Local Business Partner Stay Visible on Facebook

March 1, 2018

The State of Local Marketing Report 2018

February 25, 2018

The State of Local Marketing Report 2018 On-Demand Webinar

February 20, 2018

4 Steps to Offering Social Media Marketing in Your Co-op Program

January 24, 2018

Get Precise: Refining Your Local Audience with Exclusion Targeting

August 1, 2017

Ditching the Spreadsheets: Why it’s Time to Rethink the Way Your Co-op is Managed

August 1, 2017

Why It’s Time to Re-evaluate Your Current Co-op Marketing Program

May 31, 2017

BrandMuscle’s LocationBuilder Transforms the Way National Brands Activate and Optimize Local Websites and Landing Pages

August 8, 2016

BrandMuscle Invests in Saepio, Creating a Distinct Leader in the Distributed Local Marketing Industry