Resources

Featured Resources

BrandMuscle named TCMA Leader by Forrester

The Forrester Wave™: Through-Channel Marketing Automation, Q2 2020

The State of Local Marketing Report 2020-2021

February 25, 2021

Robert Olivares

February 25, 2021

Robert Olivares, PhD Joins BrandMuscle as Senior Vice President of Innovation Solutions

February 23, 2021

Apples-Newest-iOS-Privacy

February 23, 2021

What Apple’s Newest iOS Privacy Changes Mean for Marketers

February 12, 2021

revenue through channel partners

February 12, 2021

5 Data-Driven Ways To Drive More Revenue Through Channel Partners

February 4, 2021

digital marketing tactics 2021

February 4, 2021

Digital Tactics Dominate 2020 Local Marketing

February 4, 2021

Single Agency vs Multi-Agency

February 4, 2021

How Much Data and Leverage is Your Multi-Agency Model Really Costing You?

February 3, 2021

SpotMenus off-premise

February 3, 2021

BrandMuscle Expands SpotMenus™ to Support Liquor Stores and Retailers With Mobile Menus and Curbside Pickup

January 26, 2021

Social Media Marketing Trends 2021

January 26, 2021

Social Media Marketing Trends 2021

January 11, 2021

How Distributed Marketing Works

January 11, 2021

How Distributed Marketing Works

January 6, 2021

January 6, 2021

BrandMuscle’s Annual State of Local Marketing Study Reveals the Formula for Driving More Revenue Through Channel Partners in 2021

January 5, 2021

local marketing trends and best practices

January 5, 2021

The State of Local Marketing Report 2020-2021 

Report

December 16, 2020

how to maximize co-op fund utilization

December 16, 2020

How to Maximize Co-op Fund Utilization

December 7, 2020

local marketing during a pandemic

December 7, 2020

Local Marketing During a Pandemic: 3 Traditional Tactics To Keep Your Brand Top of Mind

December 1, 2020

State of Local Marketing 2020-2021 webcast

December 1, 2020

The State of Local Marketing 2020-2021 Webcast

November 30, 2020

In-house vs. Outsourced Marketing

November 30, 2020

In-house vs. Outsourced Marketing

November 23, 2020

Channel Marketing Trends

November 23, 2020

Channel Marketing Trends and Priorities for 2021

November 17, 2020

Marketing Success Story

November 17, 2020

Clinical Research Company Marketing Success Story

November 17, 2020

incentive program success story

November 17, 2020

Technology Company Incentive Program Success Story

November 17, 2020

November 17, 2020

Financial Services 2020 Brand Management Success Story

November 17, 2020

November 17, 2020

Hospitality Company Digital Asset Management Success Story

November 16, 2020

co-op fund management success story

November 16, 2020

Telecommunications Co-op Fund Management Success Story

November 11, 2020

co-op marketing

November 11, 2020

What Is Co-op Marketing?

November 10, 2020

Drive Holiday Sales with Social Media

November 10, 2020

The World Outside Is Frightful—Drive Holiday Sales With Social Media Instead

November 9, 2020

managing a remote team

November 9, 2020

Managing a Remote Team: 3 Tips From a Cool Manager

October 27, 2020

October 27, 2020

Brand Asset Management

October 14, 2020

Southern Glazer's

October 14, 2020

Southern Glazer’s Wine & Spirits and BrandMuscle Offer SpotMenus™ Digital Menu Platform to Restaurants and Bars in More Than 40 States

October 13, 2020

October 13, 2020

Flooring Manufacturer Brand Loyalty Success Story

October 13, 2020

October 13, 2020

Telecom Brand Management Success Story

October 13, 2020

Online Search Success Story

October 13, 2020

Tire Manufacturer Online Search Success Story

October 13, 2020

Co-op utilization

October 13, 2020

Insurance Co-op Utilization Success Story

October 13, 2020

Marketing Automation Success Story

October 13, 2020

Auto Manufacturer Marketing Automation Success Story

September 30, 2020

Channel Marketing Awards

September 30, 2020

BrandMuscle Channel Marketing Excellence Awards

September 30, 2020

No-touch Digital Menu Platform

September 30, 2020

SpotMenus by BrandMuscle Achieves Rapid Adoption of No-touch Digital Menu Platform

September 22, 2020

CMO Trends

September 22, 2020

CMO Trends: Top Channel Marketing Priorities for 2021

September 15, 2020

WorkStride & BrandMuscle Partnership

September 15, 2020

BrandMuscle and WorkStride Partner to Offer Industry’s Most Comprehensive Channel Incentive Solution

September 8, 2020

Why Co-op or MDF Funds Go Unused

September 8, 2020

Why Co-op and MDF Funds Go Unused

September 1, 2020

Empire Merchants SpotMenus

September 1, 2020

Empire Merchants Partners With SpotMenus by BrandMuscle to Offer Digital No-Touch Menus to Assist Hospitality Industry Recovery in the State of New York

August 31, 2020

Digital Media Planning Basics

August 31, 2020

Digital Media Planning Basics

August 13, 2020

TCMA Feature Fatigue

August 13, 2020

Through-Channel Marketing Automation Is Feature Fatigue at Its Finest

August 13, 2020

August 13, 2020

ANA – Helping Bars and Restaurants Adapt to COVID-19 Presented by BrandMuscle

August 11, 2020

Jewelry Manufacturer Co-op Management Success Story

August 11, 2020

Jewelry Manufacturer Co-op Management Success Story

August 11, 2020

beverage alcohol success story

August 11, 2020

Beverage Alcohol Supplier Email Campaign Success Story

August 11, 2020

equipment manufacturer tcma success story

August 11, 2020

Equipment Manufacturer TCMA Success Story

August 11, 2020

bobcat success story

August 11, 2020

Equipment Manufacturer Facebook Success Story

August 3, 2020

Think before you post

August 3, 2020

Think Before You Post: 5 Questions Businesses Should Ask Before Clicking Share

July 30, 2020

Paid social success story

July 30, 2020

Restaurant Chain Social Media Ad Campaign Success Story

July 28, 2020

TCMA RFP

July 28, 2020

Free TCMA Software RFP Template

July 16, 2020

Google Trends COVID-19

July 16, 2020

5 Google Trends Charts That Show the Impact of COVID-19

July 10, 2020

July 10, 2020

The Do’s and Don’ts of Boycotting Facebook or Other Social Media Advertising

July 1, 2020

July 1, 2020

To Boycott Facebook or Not—That Is the Question for Big Brands and Local Marketers Alike

June 29, 2020

June 29, 2020

ANA – Being Local With Brand Activation Marketing Presented by BrandMuscle

June 26, 2020

co-op mdf success how to

June 26, 2020

3 Co-op Program Questions Channel Marketers Should Consider

June 9, 2020

June 9, 2020

Fedway Partners With BrandMuscle to Provide SpotMenus™ Digital Menu Platform to Restaurants, Clubs, Taverns and Bars in the State of New Jersey

May 28, 2020

May 28, 2020

The 80/20 Rule, Explained

May 26, 2020

BrandMuscle + Widen

May 26, 2020

BrandMuscle Partners With Widen to Deliver a Seamless Brand-to-Local Marketing Experience

May 18, 2020

May 18, 2020

How Channel Marketers Are Adapting to Business as Unusual Webcast

May 15, 2020

SpotMenus by BrandMuscle

May 15, 2020

BrandMuscle Launches SpotMenus™ Mobile Menu Platform for Restaurants and Bars

May 14, 2020

May 14, 2020

How to Enable Channel Partners to Continue Marketing During Downturns

May 8, 2020

May 8, 2020

Reallocate — Don’t Terminate — Marketing Budget During Coronavirus Crisis

May 5, 2020

May 5, 2020

Reallocate — Don’t Terminate — Your Channel Incentive Budget During COVID-19 Town Hall Webcast

April 20, 2020

BrandMuscle TCMA Wave

April 20, 2020

BrandMuscle Named a Leader in Through-Channel Marketing Automation (TCMA) Report by Independent Research Firm

April 20, 2020

April 20, 2020

The Forrester Wave™: Through-Channel Marketing Automation, Q2 2020 Report

Report

April 6, 2020

tackle coronavirus at scale

April 6, 2020

Tackle Coronavirus Concerns at Scale

April 6, 2020

social distancing bars and restaurants

April 6, 2020

Support Social Distancing With These 10 Bar and Restaurant Promotions

March 31, 2020

March 31, 2020

Local Marketing in Times of Crisis Webcast

March 26, 2020

bars closed covid19

March 26, 2020

Top 5 Social Media Practices for Alcohol and Beverage Retailers Facing Shut-downs

March 25, 2020

social distancing bars and restaurants

March 25, 2020

Support Social Distancing with These 10 Bar & Restaurant Promotions

March 25, 2020

brandmuscle localogy award 2020

March 25, 2020

BrandMuscle Wins Best Go-to-Market Strategy From Localogy

March 23, 2020

March 23, 2020

How to Use Social Media for Crisis Communication

March 21, 2020

Webcast

March 21, 2020

Treat the Economic Symptoms of Coronavirus With Proactive Brand Management Webcast

March 20, 2020

March 20, 2020

Enjoy the Sunset: Google Has Retired the Average Position Metric

March 18, 2020

March 18, 2020

Treat the Economic Symptoms of Coronavirus With Proactive Brand Management

March 13, 2020

TCMA template for RFP

March 13, 2020

How to Choose a TCMA Vendor

March 6, 2020

co-op mdf success how to

March 6, 2020

Build a Better Co-op Program: Part 1

February 26, 2020

February 26, 2020

Enjoy the Sunset: Google has Retired the Average Position Metric

February 25, 2020

February 25, 2020

The 3 E’s of Co-op Fund Management Ebook

Report

February 21, 2020

February 21, 2020

4 More Trends to Watch in Telecom in 2020

February 14, 2020

keep up with competition

February 14, 2020

Keeping Up With the Competition: How Your Brand Stacks Up Online

February 7, 2020

February 7, 2020

Telecom 101: 5G to Social Ads

February 5, 2020

February 5, 2020

Telecommunications and Technology Brands Are Missing Important Local Marketing Opportunities

January 31, 2020

January 31, 2020

If Personalization Is So Important, Why Are Telecom Ads So Generic?

January 30, 2020

January 30, 2020

The State of Local Marketing in Telecommunications and Technology Report

Report

January 29, 2020

January 29, 2020

BrandMuscle Achieves Strong Momentum in 2019 With Record New Customer Wins

January 24, 2020

January 24, 2020

Local Marketing Wins in 9 Stats

January 23, 2020

January 23, 2020

The State of Local Marketing in Telecommunications and Technology Webcast

January 20, 2020

gillette ad search traffic

January 20, 2020

How Creative Advertisements Influence Search Results for Brands

January 14, 2020

January 14, 2020

BrandMuscle Publishes First Channel Marketing Report for the Manufacturing Industry

January 10, 2020

voice search

January 10, 2020

Top 5 SEO Best Practices for 2020

January 6, 2020

Google neural matching

January 6, 2020

How Neural Matching Impacts Local Search and SEO

December 27, 2019

Google Trends coronavirus

December 27, 2019

Why You Need Location Data Management

December 20, 2019

December 20, 2019

Physical Marketing for Alcohol and Beverage Brands

December 18, 2019

December 18, 2019

The State of Local Marketing in Manufacturing Webcast

December 18, 2019

December 18, 2019

The State of Local Marketing in Manufacturing Report

Report

December 14, 2019

December 14, 2019

Best of the Blog 2019

December 6, 2019

December 6, 2019

Top 3 Benefits of Co-op Programs

December 5, 2019

December 5, 2019

BrandMuscle Partners with Reputation.com for Online Reputation, Location Data and Social Media Management

November 26, 2019

November 26, 2019

Does Being Local Still Matter?

November 21, 2019

November 21, 2019

What Does 5G Mean for Local Marketing?

November 15, 2019

November 15, 2019

Top 5 Channel Marketing Trends: Intelligent Marketing Fund Allocation

November 8, 2019

November 8, 2019

Top 5 Channel Marketing Trends: How Digital and Traditional Marketing Intersect

October 31, 2019

October 31, 2019

BrandMuscle Releases First Study on Local Marketing for Insurance Industry

October 25, 2019

October 25, 2019

The State of Local Marketing in Insurance Webcast

Report

October 25, 2019

October 25, 2019

The State of Local Marketing in Insurance Report

Report

October 23, 2019

October 23, 2019

Getting Past ‘Don’t Allow’: Privacy, Location Data and iOS13

October 16, 2019

October 16, 2019

BrandMuscle’s New Events Solution Features 8,000 Hyperlocal Community Events to Connect with New Customers

October 16, 2019

October 16, 2019

BrandMuscle Launches Industry’s First Local Events Marketing Solution for Channel Marketers

October 11, 2019

October 11, 2019

Team, Templates & Timelines: Your Guide to a Successful TCMA Implementation

October 3, 2019

October 3, 2019

Top 5 Channel Marketing Trends: Increase Marketing Intelligence

September 25, 2019

September 25, 2019

Inaugural Executive Customer Advisory Board Meeting Reveals Challenges and Opportunities

September 23, 2019

September 23, 2019

BrandMuscle Launches Mobile App for POS Marketing Material Fulfillment

September 11, 2019

September 11, 2019

Ratings & Reviews: How Improved Google Ratings Impact Conversions

September 10, 2019

September 10, 2019

The Ten-Year Evolution of Search

September 9, 2019

September 9, 2019

Top 5 Channel Marketing Trends: Conversational User Interfaces

August 23, 2019

August 23, 2019

Top 5 Channel Marketing Trends: Closed-Loop Analytics

August 15, 2019

August 15, 2019

What is Through-Channel Marketing Automation?

July 27, 2019

July 27, 2019

A Day in the Life of a BrandMuscle Intern

July 27, 2019

July 27, 2019

An Intern’s First Month Experience at BrandMuscle

July 27, 2019

July 27, 2019

Intern Insights: Is BrandMuscle a Marketing Agency?

June 18, 2019

Local Marketing Maturity Assessment

June 18, 2019

Free Online Assessment Helps Organizations Evaluate Their Local Marketing Maturity

June 13, 2019

June 13, 2019

Rakesh Rao Joins BrandMuscle as Chief Technology Officer

June 6, 2019

June 6, 2019

The Future of Channel Marketing On-Demand Webinar

Report

May 16, 2019

May 16, 2019

BrandMuscle to Host Live Webcast Featuring Jay McBain, Principal Analyst on June 6th

May 3, 2019

May 3, 2019

3 Takeaways From Simpli.fi’s Local Programmatic Summit

April 26, 2019

April 26, 2019

How Do I Track Success of Digital and Social Advertising?

April 24, 2019

April 24, 2019

Top Ten Local Marketing Topics

April 24, 2019

April 24, 2019

How Do I Manage an Effective Marketing Plan While Managing the Day-to-day of My Business?

April 24, 2019

April 24, 2019

How Do I Best Address Negative Reviews?

April 24, 2019

April 24, 2019

How Do I Keep Up With Digital and Social Media Trends?

April 24, 2019

April 24, 2019

How Do I Get Smarter and More Successful with SEO?

April 24, 2019

April 24, 2019

How Do I Put Together a Holistic Marketing Strategy?

April 24, 2019

April 24, 2019

What Works, and How Do I Evaluate My Own Marketing Efforts?

April 24, 2019

April 24, 2019

What Strategies and Tactics Give the Highest ROI?

April 24, 2019

April 24, 2019

How Can I Use Marketing to Drive Repeat Business and Loyalty?

Contributed by: Jason Tabeling

April 24, 2019

April 24, 2019

Why Should I Care About Local SEO?

April 2, 2019

April 2, 2019

2019 State of Local Marketing Report Delivers the Formula for Successful Channel Marketing Programs

April 2, 2019

April 2, 2019

The State of Local Marketing Report 2019

Report

April 1, 2019

April 1, 2019

How Do I Market Effectively in a Small or Rural Area?

March 26, 2019

March 26, 2019

The State of Local Marketing Report 2019 On-Demand Webinar

Report

March 21, 2019

March 21, 2019

Are You Burying Your Partners in Rules? On-Demand Webinar

March 5, 2019

March 5, 2019

BrandMuscle to Host 2019 State of Local Marketing Webinar

March 1, 2019

March 1, 2019

BrandMuscle Introduces New Mobile Application for Beer Distributors

February 26, 2019

February 26, 2019

How to Measure Retail Foot Traffic

February 6, 2019

February 6, 2019

What’s Working in Alcohol and Beverage Marketing eBook

January 29, 2019

January 29, 2019

How to Create a Smarter, More Powerful Co-op Program

January 24, 2019

January 24, 2019

BrandMuscle Hires Richard Mendis as Chief Strategy Officer

January 9, 2019

January 9, 2019

Scott Weeren Named BrandMuscle Chief Executive Officer

December 24, 2018

December 24, 2018

Templates 101: Best Practices for Building Creative for Integrated Campaigns

November 29, 2018

November 29, 2018

Maximizing Co-op Dollars in a New Marketing Ecosystem eBook

Report

November 29, 2018

November 29, 2018

Location Matters eBook

Report

November 29, 2018

November 29, 2018

How Voice Queries are Showing up in Search Data

Contributed by: Jason Tabeling

November 29, 2018

November 29, 2018

Easy Ways to Boost Co-op Participation and Compliance eBook

November 28, 2018

November 28, 2018

Four Keys to Wildly Successful Local Marketing Events (Part 2)

November 28, 2018

November 28, 2018

Understanding the “Why” Behind Integrated Marketing as an Alcohol or Beverage Brand

November 26, 2018

November 26, 2018

How to Make Your Co-op Guidelines Easier to Increase Participation

November 20, 2018

November 20, 2018

BrandMuscle’s DAM Difference

November 1, 2018

November 1, 2018

Are Custom Creative Requests Wrecking Your Strategy?

October 30, 2018

October 30, 2018

Humana Partners with BrandMuscle to Create Brand Compliance and Consistency at Every Marketing Touchpoint

October 26, 2018

October 26, 2018

Seasonal and Holiday Best Practices for Local Beverage/Alcohol Marketing

October 9, 2018

October 9, 2018

Microsites for Brands: Two Solutions are Better Than None

October 5, 2018

October 5, 2018

Digital Media: Challenges & Opportunities for Local Marketing

October 2, 2018

October 2, 2018

BrandMuscle Webinar: Co-op Guidelines as a Root Cause in Program Failure

October 2, 2018

October 2, 2018

Are You Burying Your Partners in Rules? Co-op Guidelines Simplified.

On-Demand Webcast

September 12, 2018

September 12, 2018

Duck Donuts® Partners with BrandMuscle to Deliver Best-in-class Marketing Support Across Rapidly Growing Franchise Network

September 2, 2018

September 2, 2018

A Bold Claim: How to Easily Influence Google Search Results (Without Breaking the Rules)

June 18, 2018

June 18, 2018

BrandMuscle Recognized as Facebook Marketing Partner

May 22, 2018

May 22, 2018

Your Brand’s Online Reputation Depends on its Local Websites

May 1, 2018

May 1, 2018

Using Instagram Loops to Grow Social Engagement

April 17, 2018

April 17, 2018

BrandMuscle Expands Sales Team to Support Rapid Company Growth

March 24, 2018

March 24, 2018

Engage-Listen-Connect. How to Help Your Local Business Partner Stay Visible on Facebook

March 1, 2018

March 1, 2018

The State of Local Marketing Report 2018

February 25, 2018

February 25, 2018

The State of Local Marketing Report 2018 On-Demand Webinar

February 20, 2018

February 20, 2018

4 Steps to Offering Social Media Marketing in Your Co-op Program

January 24, 2018

January 24, 2018

Get Precise: Refining Your Local Audience with Exclusion Targeting

August 1, 2017

August 1, 2017

Ditching the Spreadsheets: Why it’s Time to Rethink the Way Your Co-op is Managed

August 1, 2017

August 1, 2017

Why It’s Time to Re-evaluate Your Current Co-op Marketing Program

May 31, 2017

May 31, 2017

BrandMuscle’s LocationBuilder Transforms the Way National Brands Activate and Optimize Local Websites and Landing Pages

August 8, 2016

August 8, 2016

BrandMuscle Invests in Saepio, Creating a Distinct Leader in the Distributed Local Marketing Industry