The State of Local Marketing in Insurance Report
identifies top local marketing priorities for insurance marketers. This first-ever industry-specific guide, is an extension to the annual The State of Local Marketing Report,
published annually for the last 5 years. This new industry companion report examines investment and knowledge in local marketing, corporate and agent commitment, and quality and relevance of brand-provided content.
Compared to benchmark industries, insurance agents are more likely to feel they are receiving meaningful training and support from their corporate partner. But nearly half of insurance agents found deficiencies in their corporate-provided program. Content is perceived as too generic and digital marketing is not adequately supported. Nearly half of insurance agents feel there are at least some important tactics that are not offered to them as part of their corporate provided local marketing program.