The True Importance of Being Local
The era of digital advertising has lowered the barrier to entry for small businesses, while simultaneously giving them access to an unprecedented level of targetability. Local affiliates of big brands are perfectly positioned to capitalize on this shift in consumer behavior. By harnessing the power of national brand recognition at the local level, these business owners are empowered to make an impact in the very communities where they themselves live, work and play.
According to the Small Business Administration
, as of 2018 small businesses employed nearly half of the private workforce--nearly 59 million people. In addition to contributing to the local economy, these businesses give back in countless, immeasurable ways. Any local charity or softball team can attest to the importance that local sponsorship dollars have played in the attainment of their goals. And, somewhat unsurprisingly, these businesses owners are vastly satisfied with their role, with more than half ranking their happiness at a nine or above (10 being the happiest, Guidant Financial).
Even digital pure-plays like Uber and 1-800-Flowers require local people and places to achieve a sustainable business model. And with more than 30 million small businesses covering 99.9% of the country, chances are you won’t have to go far to find a local business ready to help…even if you use the Internet to find them.
Are You Responsible for Activating and Empowering a Network of Local Affiliates?
Contact BrandMuscle today
to learn more about how our integrated local marketing platform can help your local marketing partners deliver the greatest marketing impact to each individual customer.