Financial Services 2020 Brand Management Success Story
Financial Services Company Engages Customers at Scale When They Need Financial Guidance the Most
Challenge
After the global pandemic destabilized global markets, a financial services company decided to provide their customers even stronger financial guidance and ways to protect their wealth in these new, disorienting market conditions.
Solution
BrandMuscle helped the company ramp up their existing Market Volatility Campaign within the platform. Over a two-month period in the spring of 2020, 130 templates were created to aid in the distribution of emails, flyers, and other marketing materials to provide financial solutions to customers when they needed it the most. Having a rapid and cost-effective way to communicate with customers at scale allowed the company to share tips that helped customers stay on track financially despite the unprecedented market volatility.
Results
130
market volatility templates built March-May 2020
22.46%
open rate for Phillips MV email sent to 24,101 participants. Industry average is 16-17%.
7.51%
time to customize and send brand compliant dealer ads to production
$135000+
saved during key MV months
