Financial Services 2020 Brand Management Success Story
Financial Services Company Engages Customers at Scale When They Need Financial Guidance the Most
Challenge
As the global pandemic made financial markets around the world all the more volatile and uncertain, a financial services company sought a way to keep in touch with their customers, provide financial guidance, and protect their wealth through the disorienting market conditions. The client was looking for an efficient solution that would provide high engagement without requiring major time or resource commitments.
Solution
BrandMuscle helped the financial services company ramp up its existing Market Volatility Campaign within BrandBuilder. Over a two-month period in the spring of 2020, 130 templates were created to aid in the distribution of emails, flyers, and other marketing materials to provide financial solutions to their customers when they needed it the most. Having a rapid and cost-effective way to communicate with customers at scale allowed the company to share tips that helped customers stay on track financially despite the unprecedented market volatility.
Results
130
Market Volatility Templates Built March-May 2020
22.46%
Open Rate for Phillips MV Email sent to 24,101 participants. Industry Average is 16-17%.
7.51%
time to customize and send brand compliant dealer ads to production
$135000+
$ Saved During Key MV Months
