Flooring Manufacturer Brand Loyalty Success Story - BrandMuscle
Flooring Manufacturer Brand Loyalty Success Story
October 13, 2020

Flooring Manufacturer Converts Online Shoppers to In-Store Sales

Challenge

A leading flooring manufacturer needed a way to foster brand loyalty in its customers earlier in the sales cycle to establish brand preference at the point of sale.

Solution

Using hyperlocal targeting, BrandMuscle helped the client convert online searches for things like “I want flooring” to in-store transactions where the consumer had already decided, “I want this brand’s flooring.”

Results

50

retail locations
7000

customized ads
30000

possible keyword searches
200%

increase in conversions
30%

decrease in cost per conversion
 

“We needed a way to create awareness and preference for our brand online earlier in the buyer’s journey.

BrandMuscle helped us convert online searches to in-store purchases.”

Marketing Director, Flooring Manufacturer