Flooring Manufacturer Brand Loyalty Success Story
Flooring Manufacturer Converts Online Shoppers to In-Store Sales
Challenge
A leading flooring manufacturer needed a way to foster brand loyalty in its customers earlier in the sales cycle to establish brand preference at the point of sale.
Solution
Using hyperlocal targeting, BrandMuscle helped the client convert online searches for things like “I want flooring” to in-store transactions where the consumer had already decided, “I want this brand’s flooring.”
Results
50
retail locations
7000
customized ads
30000
possible keyword searches
200%
increase in conversions
30%
decrease in cost per conversion
