Luxury Alcohol Supplier Print Success Story

Challenge

Operating for over two hundred years, this international alcoholic beverage supplier has many popular luxury brands in their portfolio. The supplier spends great time and money creating attractive point of sale marketing materials, or POS, for their champagne, wine, and cognac brands. Unfortunately, the supplier noticed that their U.S. distributor partners were not printing their focused items in the quantities and frequency they expected. In the beverage-alcohol industry’s three-tier model, suppliers create the imagery and content to tell their brands’ stories, and distributors have the relationships with the accounts, from liquor stores to bars, that get those stories and products to customers. This supplier wanted a greater return on their marketing investment. They came to BrandMuscle to execute a revised approach: printing on behalf of their distributors.