Propel the Customer Purchase Journey - BrandMuscle

Propel the Customer Purchase Journey: Leverage TCMA to Empower Channel Partners

 
 

Are channel partners destroying your customer purchase journey?


Even if your national marketing campaigns are successful at generating brand awareness and driving interest in your products or services, you can still lose customers at the point of purchase. An exceptional customer journey requires an exceptional local experience, so it’s important that your channel partners actively support the customer purchase journey—not the other way around.

Guest speaker Jay McBain, Principal Analyst at Forrester, recently joined Sarah Cucchiara, SVP of Channel Marketing Strategy at BrandMuscle for a discussion on how to propel the customer purchase journey. Listen in to gain insight into the role that channel partners play in the customer journey and how TCMA can empower partners to complete the final stages of the sales process.

 

About the Presenters

Jay McBain

Jay McBain

Principal Analyst at Forrester

Jay leads Forrester's research and advisory for global channels, alliances, and partnerships. He focuses on B2B marketing in the age of the customer; understanding and navigating the complexity of multiple routes to market; ensuring contextual and relevant content to accelerate the indirect sales process, and describing the technology infrastructure to build and support channel relationships. Jay provides research, advisory, and consulting to companies ranging from Fortune 100 vendors to startups on the entire scope of their channel and alliance strategies.

Sarah Cucchiara

SVP of Channel Marketing Strategy at BrandMucsle

Throughout her career, Sarah has worked with large national companies and local small businesses to develop cross-channel marketing and advertising programs that drive results. As SVP of Channel Marketing at BrandMuscle, Sarah is responsible for leveraging BrandMuscle's products and services in the development and execution of hyperlocal marketing and advertising programs for clients that align with the corporate strategy while driving local results.