Support Social Distancing with These 10 Bar & Restaurant Promotions – BrandMuscle
Support Social Distancing with These 10 Bar & Restaurant Promotions
March 25, 2020
Retailers around the world are adjusting to the sudden changes within the alcohol and beverage industry. As business operations change, your marketing strategy must also shift to accommodate new customer needs. Here are 10 social distancing-approved marketing tips for alcohol and beverage retailers to use to promote their business during the COVID-19 crisis:

1. Leverage social media

Leverage social media to keep your audience informed about what product or services you’re currently offering, such as carryout menus or beverage delivery services and discounts or promotions. Check out these other top 5 social media best practices for alcohol and beverage retailers facing shut-downs.

2. Offer coupons

Include coupons for returning customers when they place a carryout order. For example, offer $5 off a future delivery order or $10 off their next visit to encourage customers to return when you reopen for dining-in service.

3. Refresh your menus

Take advantage of down time to review current menus and update them with new designs and fresh content. Menu refreshes often get put on the backburner and can make customers excited to see something new.

4. Create cocktails to-go

If your state allows it, offer cocktails to-go. You can sell mini bottles of alcohol paired with mixers for the perfect portable libation.

5. Create recipe cards

Create recipe cards for popular cocktails that your business specializes in so customers can easily craft their own creations and have fun being their own bartender.

6. Utilize outdoor signage

Utilize outdoor signage like banners and window clings to promote curbside pickup. Since many businesses are closed, it’s important to make it clear if you’re open for business.

7. Offer wine bottle add-ons

If you offer food delivery or takeout, include the option to add a bottle of wine to the order.

8. Provide discounts for industry workers

Industry workers are struggling alongside beverage and alcohol retailers—but they still need to eat and drink too! Provide discounts for industry workers or others affected by the COVID-19 crisis to show solidarity and make your offerings more accessible.

9. Create tasting cards

Create tasting cards for products like wine and whiskey and include food pairing recommendations. Foodies and ambitious at-home chefs alike can use them for a fun social distancing activity.

10. Promote gift card purchases

Promoting gift card purchases to support local businesses is a good way to reach customers that may not be interested in carryout for now. Many people are actively Many people are actively seeking ways to support their favorite bars, restaurants and retailers, so gift cards offer a great way for them to pledge to return.

Not sure how to execute these social distancing-approved marketing tipsideas? We can help! Our designers can create any custom concepts for both print and digital promotions. Have a problem you’re not sure how to solve? Contact your local BrandMuscle representative to see how we can help.