Virtual Event Planning Checklist
In 2019, 39% of local channel partners across a variety of industries indicated that events were among their top five most vital marketing tactics. However, over the past year, thousands of local, in-person events were cancelled due to the pandemic, and many brands shifted dollars to digital tactics to connect with their communities.
Now, more and more local events are moving to a virtual setting. Virtual events offer a new way for local businesses to connect to their community in a safe, online setting. Opportunities to promote your brand at virtual events can range from hosting the event, to being a featured speaker, to sponsoring the event, to having a virtual booth where you can chat with attendees. Whichever path you choose, make the most of the opportunity to connect with your community with this virtual events checklist:
Need Help Finding and Booking Virtual Events?
Contact BrandMuscle today to help your local affiliates get started with virtual event advertising.About the Author
Elizabeth Vales
Elizabeth Vales
Director of Performance Marketing at BrandMuscle
Liz has worked at BrandMuscle for over a decade in key positions within the client service, operations and paid media departments. As Director of Performance Marketing, she manages a team of media buyers who create and execute strategic marketing plans for local agents or franchisees of national corporations. Liz and her team are experts in local marketing and work strategically to identify the best suite of marketing tactics for each local market based on goals, objectives and budget.