In 2019, 39% of local channel partners across a variety of industries indicated that events were among their top five most vital marketing tactics. However, over the past year, thousands of local, in-person events were cancelled due to the pandemic, and many brands shifted dollars to digital tactics to connect with their communities.
Benefits of Virtual Events
Now, more and more local events are moving to a virtual setting. Virtual events offer a new way for local businesses to connect to their community in a safe, online setting. Brands can also gain the same connections and business value of attending an in-person event without the expenses, travel, and hauling around of physical promotional materials.
Types of Virtual Events
Opportunities to promote your brand at virtual events can range from:
Whichever path you choose, make the most of the opportunity to connect with your community with this virtual events checklist:
Director of Performance Marketing at BrandMuscle