In 2019, 39% of local channel partners
across a variety of industries indicated that events were among their top five most vital marketing tactics. However, over the past year, thousands of local, in-person events were cancelled
due to the pandemic, and many brands shifted dollars to digital tactics
to connect with their communities.
Now, more and more local events are moving to a virtual setting. Virtual events offer a new way for local businesses to connect to their community in a safe, online setting. Opportunities to promote your brand at virtual events can range from hosting the event, to being a featured speaker, to sponsoring the event, to having a virtual booth where you can chat with attendees. Whichever path you choose, make the most of the opportunity to connect with your community with this virtual events checklist: