Brand Management

Enable local channel partners to personalize and execute brand- and legal-compliant marketing campaigns through our software platform. Speed-to-market, coupled with your proven brand messaging and tactics, result in increased sales and ROI at the local level.

Dynamic, data-driven brand management templates

Our brand management software provides ultra-flexible physical and digital templates for channel partners to leverage when creating local marketing content. Any HTML, Adobe InDesign, video, or other creative files can become an ad builder template, allowing partner businesses to execute corporate-approved campaigns at the local level.
Data-driven templates reduce the need for local content maintenance by up to 25%, ensuring consistent and efficient brand management.
Our expert graphics services team will help to develop your content architecture and guide brand compliance.

A single through-channel marketing automation solution

With a through-channel marketing automation solution, called a TCMA, channel funds can be accessed seamlessly when making marketing purchases. Activities are either automatically claimed or billed back.
Vendor integration reduces the need for multiple platforms, keeping your marketing ecosystem easy to manage.
Scale your local programs across the local marketing lifecycle, from strategy to execution, with a single, one-stop TCMA solution.

Custom creative services to manage your brand

Our highly qualified, classically trained Creative Services team is dedicated to producing world-class marketing assets that will help local marketers uphold corporate brand management standards.
Collaborative workflows welcome your feedback throughout the brand asset development process.
Only 38% of our State of Local Marketing survey participants felt that their program content was consistently good, and 32% felt that their content was locally relevant. Our brand management software helps you create flexible, personalized content that delivers a consistent brand message.

Brand management services and TCMA best practices

Our experienced Client Service team provides a consultative approach, enabling the development of more effective marketing campaigns.
Within a holistic strategy, TCMA expertise drives the success of your comprehensive local marketing program.
We engage on a 1:1 level with your local partners to make sure they can efficiently create and execute marketing campaigns that are both brand and legal compliant.

Who Can Benefit?

Local Marketing Manager

Solve marketing challenges for your local partner network. Make marketing materials available to local partners to boost local participation, brand compliance, satisfaction, and ROI.

Trade Marketing VP

Create scalable marketing campaigns within budget while maintaining a consistent brand message across channel partners.

Customer Success

Leveraging online marketing in the highly competitive insurance market, a top insurer used tactics based on search behaviors and interests to generate measurable results for local agents.

Fortune 500 telecom company used a single platform to share brand approved marketing assets with local dealers, manage strategic channel funds, gain event marketing assistance, and create scalable digital media campaigns.

When the CEO of a global winery admired a banner that we created for one retailer, he asked that we produce it as widely as possible. Within days, our team of graphic designers scaled production and delivered localized banners to hundreds of other retail locations.

Brand Management Key Capabilities

Reporting and Analytics

Quick access to key metrics and dashboards

Custom Approval Loops

Require approval on creative or orders

Subscriptions

Local partners can subscribe to services and solutions

Variety of Template Data Sources

Populate templates with data from the user, location, or API

Intuitive Search

Easily search and browse for brand-approved content

Seamless Visual Experience

Apply your corporate logo and branding to the platform

Advanced Content Access Control

Ensure users only see content relevant to them

Image Cropping in Templates

Enable users to crop an image within a template

List Scrubbing

Pass a direct mail or email list through a scrubber before executing a campaign

Asset Management

A single source for brand-approved creative files

Digital Media

Social media ads, paid search, programmatic display

Point-of-Sale Displays

Posters, case cards, banners, menu inserts, menu covers

Fulfillment

Warehousing and fulfillment of promotional products

Email Marketing

Customize and deploy branded email campaigns

Direct Mail

Personalize, print, and mail quickly and easily

Video

Customize video marketing for social media, connected TV, cable, kiosks, digital signage, and points of sale

Dynamic Landing Pages & Microsites

Customize content to specific audiences and affiliations

Traditional Media

Newspaper, magazine, yellow pages, FSIs

Non-Traditional and Out of Home

Billboards, pizza box toppers, and more custom treatments

Integrated Channel Funds

Use channel funds when making marketing purchases

Social Media Management

Create and schedule social media and corporate-approved content

Location Data Management

Ensure consistent location information across the web

Custom Creative Development

On-demand design services for custom pieces and campaigns

Gamification

Reward partners with points for each task completed within a campaign

To-Do List

Provide clear marketing guidance to align local execution with corporate strategy

Calendar

Single calendar view of upcoming national marketing campaigns

Channel Partner Scorecard

Evaluate channel partner marketing performance; automate recommendations for improving local execution

Consolidate Ordering

Consolidate partner print and fulfillment runs into one cost-effective bulk order

Digital Asset Downloads

Create digital asset templates for partners to customize and download for immediate use

QR Code Management

Create, manage, update, and print QR codes on physical and POS materials

ADA Compliant Templates

Facilitate accessibility and ADA compliance at scale

Related Resources

Evaluating TCMA Providers

See how the most significant TCMA vendors were evaluated on criteria that marketers value most.

Best Practices for Templates

Give local partners access to nationally branded marketing templates and ensure they follow your brand guidelines.

Local Microsites

Learn more about how to best represent and support local businesses online.

Drive co-op participation and support local partners through fund management

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