Enable local channel partners to personalize and execute brand- and legal-compliant marketing campaigns through our software platform. Speed-to-market, coupled with your proven brand messaging and tactics, result in increased sales and ROI at the local level.
Dynamic, data-driven brand management templates
Our brand management software provides ultra-flexible physical and digital templates for channel partners to leverage when creating local marketing content. Any HTML or Adobe InDesign creative files can become an ad builder template, allowing partner businesses to execute corporate-approved campaigns at the local level.
Data-driven templates reduce the need for local content maintenance by up to 25%, ensuring consistent and efficient brand management. Our expert graphics services team will help to develop your content architecture and guide brand compliance.A single through-channel marketing automation solution
With a through-channel marketing automation solution, called a TCMA, channel funds can be accessed seamlessly when making marketing purchases. Activities are either automatically claimed or billed back.
Vendor integration reduces the need for multiple platforms, keeping your marketing ecosystem easy to manage. Scale your local programs across the local marketing lifecycle, from strategy to execution, with a single, one-stop TCMA solution.
Custom creative services to manage your brand
Our highly qualified, classically trained Creative Services team is dedicated to producing world-class marketing assets that will help local marketers uphold corporate brand management standards.
Collaborative workflows welcome your feedback throughout the brand asset development process. Only 38% of our State of Local Marketing survey participants felt that their program content was consistently good, and 32% felt that their content was locally relevant. Our brand management software helps you create flexible, personalized content that delivers a consistent brand message.Brand management services and TCMA best practices
Our experienced Client Service team provides a consultative approach, enabling the development of more effective marketing campaigns.
Within a holistic strategy, TCMA expertise drives the success of your comprehensive local marketing program. We engage on a 1:1 level with your local partners to make sure they can efficiently create and execute marketing campaigns that are both brand and legal compliant.
Who Can Benefit?
Local Marketing Manager
Solve marketing challenges for your local partner network. Make marketing materials available to local partners to boost local participation, brand compliance, satisfaction, and ROI.
Trade Marketing VP
Create scalable marketing campaigns within budget while maintaining a consistent brand message across channel partners.
Customer Success
Leveraging online marketing in the highly competitive insurance market, a top insurer used tactics based on search behaviors and interests to generate measurable results for local agents.
Fortune 500 telecom company used a single platform to share brand approved marketing assets with local dealers, manage strategic channel funds, gain event marketing assistance, and create scalable digital media campaigns.
When the CEO of a global winery admired a banner that we created for one retailer, he asked that we produce it as widely as possible. Within days, our team of graphic designers scaled production and delivered localized banners to hundreds of other retail locations.
Brand Management Key Capabilities
Reporting and Analytics
Quick access to key metrics and dashboards
Custom Approval Loops
Require approval on creative or orders
Subscriptions
Local partners can subscribe to services and solutions
Variety of Template Data Sources
Populate templates with data from the user, location, or API
Intuitive Search
Easily search and browse for brand-approved content
Seamless Visual Experience
Apply your corporate logo and branding to the platform
Advanced Content Access Control
Ensure users only see content relevant to them
Image Cropping in Templates
Enable users to crop an image within a template
List Scrubbing
Pass a direct mail or email list through a scrubber before executing a campaign
Asset Management
A single source for brand-approved creative files
Digital Media
Social media ads, paid search, programmatic display
Email Marketing
Customize and deploy branded email campaigns
Direct Mail
Personalize, print, and mail quickly and easily
Dynamic Landing Pages & Microsites
Customize content to specific audiences and affiliations
Traditional Media
Newspaper, magazine, yellow pages, FSIs
Non-Traditional and Out of Home
Billboards, pizza box toppers, and more custom treatments
Integrated Channel Funds
Use channel funds when making marketing purchases
Social Media Management
Create and schedule social media and corporate-approved content
Location Data Management
Ensure consistent location information across the web
Custom Creative Development
On-demand design services for custom pieces and campaigns
Channel Partner Scorecard
Evaluate channel partner marketing performance; automate recommendations for improving local execution
Gamification
Reward partners with points for each task completed within a campaign
To-Do List
Provide clear marketing guidance to align local execution with corporate strategy
