Create effective and scalable marketing programs that drive business impact. We help our partners tie impressions to leads, and leads to sales with a comprehensive application of software and services will reduce your cost per sale.
Scaled solution at the local level
Scale is often created by a one size fits all approach. This doesn’t work when you need to market at the local level.You need solutions that not only scale across hundreds and thousands of partners but also respects the unique differences of their market. Our integrated and consolidated services provide the perfect match of technology and services to bring a scaled solution that meets the demands of your partners to create great local marketing programs.
Results driven approach
Losing track of the ROI on marketing spend at the local level is a common problem.We help our clients create marketing programs that drive business results, but we also measure and report on that impact. We help our partners tie impressions to leads and leads to sales. Closing the loop and helping provide actionable data at the national and local level maximizes performance.
Integrated performance marketing approach
We work with your brand and local partners to create a strategic media plan driven by insights and analytics unbiased by media channels or publisher networks.As an integrated media planning and buying team, we execute the right plan for your business regardless of the media channel, focusing on performance over tactics. Sometimes that strategy elevates improving SEO content or optimizing Google My Business Listings. Whatever the plan, our goal is always to deliver results across the right mix of channels.
Industry recognition and focus on local
For over 20 years, we’ve focused on local. We know the tools, publishers, and technology needed to deliver best-in-class TCMA solutions at the local level.Experts in local digital marketing, we are Google, Bing, and IAB certified partners, and one of only 12 badged Facebook Small Business Marketing Partners. In 2018 we managed over 1.2 Trillion media impressions and we worked with over 10,000 media publishers to help local partners execute their local marketing programs.
Who can Benefit?
Create marketing programs that effectively use co-op dollars to develop programs that drive business value and measurable results.
Director Channel Marketing
Engage with local channel partners by creating scalable and integrated solutions across paid, earned, and owned media channels.
Leading telecom company tied sales data to marketing data to examine the impact of media programs. Using our execution services drove a nearly 20% reduction in cost per sale.
Top tire manufacturer leveraged programmatic geo-fencing to target in-market consumers and measure in-store lift. This program is exceeding KPI targets by 25%.
National telecom company increased SEO and Google My Business ranking and traffic by 43% through location data optimization, and localized microsite programs.
Marketing Execution Key Capabilities
DIGITAL PAID MEDIA
Banner ads targeted by consumer behaviors and actions
Youtube, Connected TV and other streaming video media
Direct consumers back to your site after demonstrated interest elsewhere online
Use the scale of multiple sources of inventory to purchase digital media tactics
Advertising on the world's #1 social media site
Targeting your best customers. Think Direct mail, but digital.
Paid Search (PPC)
Keyword intent-based marketing purchased only when the consumer clicks
Paid Social Advertising
Paid ads on Twitter, Pinterest, LinkedIn, Snapchat, and other social media platforms
Target Pandora, Spotify, and other digital audio sources of inventory
Behavior based in-app and mobile web paid media placements
Custom creative that scales your brand through your channel partners
TRADITIONAL PAID MEDIA