For your brand to reach customers at local touchpoints, local channel partners must be empowered to effectively distribute your brand’s message across different channels. But many partners reported needing more guidance and help with local marketing execution than their current channel marketing program provides.
of partners feel their program is limited or lacks key marketing tactics
of partners are looking for marketing recommendations
of partners indicated a need to focus on dedicated program support
Whether your partners are sharing assets across social media, representing your brand’s voice through online review sites, or creating billboards with your logo on it, our marketing execution solutions will give them the education, training, support, and tools needed to accurately and easily market your brand and drive revenue.
Local marketing concierge services
It can be challenging for local partners to understand which marketing tactics to use and what tools are available to them through their local channel marketing program. Leverage our Local Marketing Concierge Services to give partners the recommendations, education, and support they need to successfully execute local marketing campaigns.
Partners can schedule 1:1 meetings with local marketing consultants for personalized guidance on the best tactics, assets, and messaging to drive ROI.
Do-it-for-me packages
At the end of the day, most partners don’t have time to spend on marketing. Eliminate barriers to participation in your channel marketing program and help get marketing funds in market by providing do-it-for-me packages that partners can easily opt in to.
Partners can choose from a range of traditional and digital media tactics, from social media posting to local media buying, to be executed on their behalf, while seamlessly using their co-op or marketing funds to cover or supplement the cost. You can even integrate external vendor services into the BrandMuscle Intelligent Local Marketing Platform so partners only need one login to access all their channel marketing and reporting needs.
Holistic local marketing
Our research shows that Marketing Mature partners realized 2x more revenue growth than their less mature peers. Therefore, every aspect of our platform is aimed at reducing friction, empowering partners to build their marketing knowledge, and demonstrating the value of participating in your channel marketing program so that they can become more confident marketers.
What does that look like? Our platform is intuitive and user-friendly so new marketers can easily access and customize all the brand-approved assets they need. We have automated tools, such as Smart Marketing Planner and Channel Partner Scorecard, that provide personalized guidance to partners who don’t know where to start. And finally, all of our solutions and services work together to help grow revenue through the channel.
Who Can Benefit?
Local Marketing
Manager
Create marketing programs that effectively use co-op dollars to develop programs that drive business value and measurable results.
Director Channel Marketing
Engage with local channel partners by creating scalable and integrated solutions across paid, earned, and owned media channels.
Customer Success
Leading telecom company tied sales data to marketing data to examine the impact of media programs. Using our execution services drove a nearly 20% reduction in cost per sale.
Top tire manufacturer leveraged programmatic geo-fencing to target in-market consumers and measure in-store lift. This program is exceeding KPI targets by 25%.
National telecom company increased SEO and Google My Business ranking and traffic by 43% through location data optimization and localized microsite programs.
Marketing Execution Key Capabilities
Display Advertising
Banner ads targeted by consumer behaviors and actions
Digital Video
YouTube, Connected TV, and other streaming video media
Retargeting
Direct consumers back to your site after they demonstrate interest elsewhere online
Programmatic Advertising
Purchase digital media tactics with the scale of multiple sources of inventory
Facebook Advertising
Advertise on the world’s #1 social media site
Addressable Households
Target your best customers. Think direct mail, but digital
Paid Search (PPC)
Keyword intent-based marketing purchased only when the consumer clicks
Social Media Advertising
Paid ads on Twitter, Pinterest, LinkedIn, Snapchat, and other social media platforms
Digital Audio
Target Pandora, Spotify, and other digital audio sources of inventory
Mobile Advertising
Behavior based in-app and mobile web paid media placements
Creative Design
Custom creative that scales your brand through your channel partners
Digital Downloads
Create digital asset templates for partners to customize and download for immediate use
Events
Leverage event sponsorships and exhibit in your area
Sponsorship
Create brand awareness in your community with local event sponsorships
Cinema Advertising
Drive brand awareness with an attentive audience
TV
Discover the right ad opportunities in a big network or spot TV buys
Direct Mail
Target the right customers with the right message
Reputation Management
Gather and evaluate what the community is saying about your locations across social channels
Newspaper and Print
Augment digital plans for niches in your industry
Out of Home
Traditional billboards, bus stops, as well as non-traditional, out of home placements
Radio
Generate awareness for your business with radio spot buys
Smart Marketing Planner
Incentivize partner behavior and provide clear marketing guidance to align local execution with corporate strategy
