Your affiliates play a crucial role in your brand’s success, bridging the gap between you and your customers. However, while your channel partners are skilled at running their businesses, they’re not as well-versed at promoting your products and services — marketing doesn’t run in their blood like it does yours. Luckily, there are many things you can do to equip your channel partners for local affiliate marketing success.
By providing greater channel partner support to your affiliates, you can better elevate their marketing execution and, in turn, your brand. Learn how to grow your business through your local partners using the following affiliate support tactics.
Your affiliates don’t have an innate understanding of marketing, so how can you expect them to promote your brand effectively using their knowledge alone? You can make marketing easier for your channel partners by supplementing their expertise with the resources they need to succeed.
Consider supporting your affiliates by providing them with marketing guidance through:
When affiliates have the right tools at their disposal, they can achieve greater marketing success for your brand.
You can enhance the local affiliate marketing experience by connecting your channel partners with artificial intelligence (AI) technologies that provide immediate marketing execution guidance. AI-powered virtual assistants increase local affiliate program participation by helping partners solve their unique marketing challenges through informed recommendations and do-it-for-me execution. As a result, affiliates who don’t have the time or expertise to execute local marketing tactics can do so accurately and effortlessly.
It’s difficult for affiliates to improve their marketing execution if they don’t know what they’re doing wrong. You can help your affiliates pinpoint where their local marketing falls short and adjust accordingly by providing them with performance-tracking solutions.
These technologies enable your channel partners to measure and monitor their marketing success while receiving valuable insights and analytics they can use to modify their strategies for the best results. That way, they can better determine where to direct their marketing dollars and achieve a higher return on investment (ROI).
You likely give your affiliates co-op funds to put toward their marketing efforts. And while this is a great practice, studies show that 46% of these dollars go unused. That’s because many channel partners find their co-op programs confusing and difficult to employ. As a result, they neglect to spend their marketing funds and miss out on significant revenue growth opportunities for your brand.
To encourage your affiliates to invest their co-op funds, you must first improve your co-op program. An effective co-op program should encompass the following characteristics:
Your channel partners need to ensure that their marketing tactics, messaging, and materials adhere to brand and legal guidelines. You can make your affiliates’ jobs easier by providing them with corporate-approved marketing materials they can use for campaign execution. With brand-compliant templates, images, print materials, and other marketing assets at their fingertips, your partners can ensure their marketing is always within the proper parameters.
Your brand may not be the only one your partners sell in their stores. So, how do you encourage them to promote your products and services over competitors? Incentivizing marketing activities is an excellent solution. By offering incentives for activating promotions and pushing your offerings over other brands’, you and your affiliates both win.
When you introduce new marketing tactics to your channel partners, there’s no guarantee they’ll embrace them. However, there are various ways to better engage your channel partners and encourage them to get with the program:
Local marketing platforms serve as a centralized hub for affiliates to secure marketing resources and information while connecting with brands. However, it isn’t enough to simply have a channel partner portal — this platform must deliver a positive user experience to empower your affiliates to streamline local marketing for your brand.
Channel partners get the most out of channel marketing platforms that are:
You and your affiliates should work with a trustworthy solutions partner who has the knowledge and stability to help you reach your long-term goals. Not every provider has the solid finances or experience under their belts to make it through economic hardships. That’s why you and your channel partner ecosystem require support from a partner with the proven attributes of a stable provider, such as:
You can achieve maximum channel partner marketing support for your affiliates with the BrandMuscle Intelligent Local Marketing Platform. Partnering with BrandMuscle means bolstering your local channel marketing and transforming your business for the better.
Contact us to learn more about our innovative local marketing solutions!
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