How to Drive Holiday Sales with Social Media

Maddy Darby | November 10, 2020

The challenges of driving holiday sales in 2020 don’t signify the end of retail, as many sensationalized headlines would have you believe. It is, however, a siren call to local retailers who have yet to take social media marketing seriously. In the absence of typical frantic holiday shopping foot traffic, social media is a necessary part of holiday marking to effectively reach consumers who opt to stay inside. The world outside may be frightful, but a cell phone’s warm blue light is always delightful and a sign that stores are open for business.

Read the rest of the article on Street Fight to learn how to drive holiday sales with social media.

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